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The key to your video marketing strategy [Creator’s Tip #44]

August 16, 2012 by · 25 Comments ►Everyone who creates online video has a video content strategy. Online video marketers usually have to be more intentional about creating a video marketing strategy that will attract and engage an audience since viewers are often more resistent to anything that feels like advertising. This week we talk about the key to any video marketer’s video content strategy and how videos should revolve around this key as the foundation for everything. More about how to build a video marketing online video strategy here: QUESTION: What’s your advice for developing a video content strategy? SUBSCRIBE FOR OTHER VIDEO TIPS AND NEWS! SUBSCRIBE TO OUR YOUTUBE RSS FEED SUBSCRIBE TO OUR EMAIL LIST! Creator’s Tip is a weekly show that helps online video producers with tips, tricks, advice, secrets, and suggestions for how to make their videos stand out on the web. LET’S CONNECT!


25 Responses to “The key to your video marketing strategy [Creator’s Tip #44]”
  1. ItsYourMoneyGetItNow says:

    fastest way to make money online is to use this program ===> tinyurl .com\d4hycw2 .. I made $1572 in my first week !

  2. reelseo says:

    Thanks! Our founder, Mark Robertson, is actually over in London right now speaking at a convention. He seems to get over there once or twice a year. I haven’t been there yet myself, though. When we do that kind of traveling, it’s usually gets posted on our site, so if you subscribe there you should find out the next time we travel abroad.

  3. djangoltd says:

    Hi Tim, thanks for another great insight. Over on this side of the pond we are a little behind with some of our video marketing, if you are ever over come and get interviewed with us though – we’d love to see you.

    Hope you like the video response – we’ll be catching up with your super smart productions some day.

  4. cruelgliches says:

    well any ways it helped 🙂

  5. reelseo says:

    You’re welcome! Glad you found it helpful and thanks for the encouragement!

  6. reelseo says:

    You’re welcome! Glad you found it helpful!

  7. reelseo says:

    Great! That’s what we’re here to do — help out other creators and marketers in YouTube. Glad to hear we’re doing that.

  8. MVProductionsNYC says:

    Simple messages are the hardest ones to remember and execute. The greatest marketers are the ones that make the complex simple. Thanks for the heads up on this video, sharing with out network.

  9. pizzatherapy says:

    Absolutely great video. Thanks for the insights!

  10. SkeeminSkeebo says:

    This is a great video, you really helped my channel out alot

  11. GreatBusinessContent says:

    Tim, another great tip.  When doing my interviews I always go in with an idea. I almost always changing the idea because of how things change in post. But, I usually end up with a video that my visitors get good, free, information. Of course, that

  12. Viditude says:

    I usually give them only 15 minutes max to come up with the answer. Then about a 1/2 hour dissecting they tweaked answer for video. Getting them to think in terms of the audience and not using the word “I” … that can take hours upon hours upon hours LOL

  13. reelseo says:

    You’re welcome! They’re not really secrets — just things some people haven’t thought of yet, that’s all.

  14. reelseo says:

    Picking a niche and dominating it is definitely important. If subscribers don’t know what kind of content they’re subscribing to nor what they can expect from the next video, it’s probably not going to grow too quickly.

  15. reelseo says:

    I hope so! That’s why I do these — to help.

  16. reelseo says:

    Yeah, this switched happen a while back. Sorry to hear your videos aren’t ranking as high now. So frustrating. :/

  17. reelseo says:

    That’s better than a chicken nugget, I suppose. haha Glad it was helpful!

  18. reelseo says:

    I think it really depends on your content. For yours, more frequent updates may be great. For others, like fwong, one a week is plenty.

  19. reelseo says:

    Sure Chris, glad it’s helpful!

  20. reelseo says:

    That’s great, man! How long does it take a company to usually come up with something like that?

  21. reelseo says:

    Great words, man! Good tip.

  22. cruelgliches says:

    hey man thanks for every thing your awesome forsharing your secrets i appreciate it 🙂

  23. daddytech says:

    i usually just try to put up things i think some people might find interesting. there is no real formula to my channels that’s why everything is so haywire and may well be why i don’t have more subs than i do also. the way i describe my channel is a mashup of all kinds of things, how to auto repair, vlogs, and just neat things i run into out and about with a little bit of entertainment stuff mixed in occasionally too. thought you guys might have come to Nashville again for SMP Films visit :0(

  24. AirsoftGeekDotCom says:

    A great simple message, it sounds like you boiled one of your blog posts down to its bare essentials. I think this will help a lot of people.

  25. HDnatureTV says:

    Here’s a story for you. Youtube is favoring Hollywood TV Shows & youtube backed studios with their contract partners over Web Shows by youtube partners. My friends and I had several SHOWS (browse shows) on the front page in several categories only to disappear over night along with income and views. Now, you must click 5 levels down to SELL ALL and then change the filter from TV SHOWS to either ALL or WEB Shows & Bingo you found us. Change the rank to most popular and we r back near the top.

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