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Social vs Search Smackdown: A Battle of Internet Marketing Titans [Video Infographic]

July 2, 2012 by · 2 Comments 

Gather round and watch the smackdown as these two titans of digital marketing wrestle for 2012 marketing budget. Explore who wins when Social Media battles Search Engine Marketing – a video infographic by MDG Advertising. Social media and search marketing are becoming more and more integrated as digital marketers realize their collective power for generating leads, building brand awareness, increasing local visibility, and maximizing interactivity. While they continue to prove their value as a potent pair, social and search each have their unique attributes and one often outshines the other in regard to specific online pursuits. To show how social media and search marketing match up to each other, as well as together, for achieving a variety of online advertising objectives, MDG Advertising developed this insightful video infographic. Since lead generation is always a top priority for brands, digital marketers are constantly trying and testing different online strategies to achieve optimal results. Both B2B and B2C marketers agree that search marketing is more effective and efficient for generating leads than social media. So when it comes to leads, search clearly takes the lead. Yet increasing brand awareness is an entirely different situation. While search is ideal for driving Web traffic and generating leads, social media can be a powerhouse when it comes to building brand awareness and maximizing brand exposure. In fact, these brand benefits are often cited as the

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Web Video Marketing That Works

January 19, 2012 by · 4 Comments 

webvideomarketingresearch.com Web video marketing research shows that If you are into making profits from your online business then you can turn things up a notch by using youtube web video marketing with online videos. Without doubt online videos are amongst the best Internet marketing promotion tools. Every business old or new is faced with the perennial problem of finding new customers because it is the goal to generate the maximum profits, which can only come from an expanding customer base or from an increasing customer spend. Web video marketing recognises that online videos are now being used to attract more and more customers to buy from a company. It does not matter what product the company manufactures or what services they offer. Online videos have the potential to provide a huge boost to the sales of every type of product and service. Today, people live in a visual society and in the Internet age video proves to be the cutting edge of communication on the web and that is what web video marketing taps into . It is easy and simple for you to create videos about your product or services and have them posted on sites like YouTube, Google Video or other video services that get countless views everyday as people view the posted videos. Click the link above to learn about web video marketing.



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