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Affiliate Marketing Application of Crowd Sourcing

December 19, 2009 by · Leave a Comment 

Affiliate marketing is related to Internet marketing where business rewards its affiliates for bringing relevant visitor or customer for the Company. This is done via affiliate marketing efforts. It is another way of secondary marketing and works when the market has grown in complexity and there is a need of secondary tier of players.

Affiliate marketing has four primary players – Merchant or retailer, Network, Publisher and Customer. The market is not limited to a seller and a buyer market, only. It includes Affiliate marketing Agencies, Super affiliates, and specialized third party vendors. This method is related to other Internet marketing methods including search engine optimization, paid SEO marketing and sometimes displays marketing. The less orthodox techniques include publishing reviews of products and services offered by the partner. had launched an associate program in 1996. Amazon placed banner or text-links on their site for individual book or link directly to Amazon home-page. When a visitor clicked the associated website to reach a particular book; then he/she is directly linked to home page of Amazon. In this process when a visitor converts into a customer and purchases a book from that website then commission is paid to Affiliate marketing site s well. This became a model for subsequent program.

Affiliate marketing is one of the most sought-after business marketing technologies that generate revenues through secondary marketing programs. One of the most active sectors include retail marketing, which is booming now days and the three sectors which will benefit the most are mobiles, finance and travel sectors. It gets easier to reach to different class of customers and get business from them. This is because the advertiser places information and the visitor takes direct advantage from that information to reap in desired objective from the information.

All business partners are benefitted through affiliate marketing, because the advertiser gets benefitted through additional sales occurring through the third party. It is like business to business marketers and advertisers using affiliate marketing. It benefits the customer by linking to desired website and purchase the product or service through them.

Affiliate marketing increases profits and publicity for a Company through third-party invention.

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Affiliate Marketing Based Marketing Practice

October 26, 2009 by · Leave a Comment 

Media Marketing asked:  

Marketing is a very vast field and numerous methods are employed to introduce a product amongst various lines of customers. Affiliate marketing is one such method in Internet marketing that involves four core players in its working: a Merchant or retailer, Network, Publisher or affiliate and Customer.

Introducing a product through Affiliate marketing is also a means of crowd sourcing.

Affiliate marketing is based on the fact that business rewards one or more visitors brought by affiliate marketing programs. Since affiliates also use regular marketing efforts, hence it overlaps with other internet marketing methods, to some degree. The different affiliate marketing efforts include search engine marketing, paid as well as unpaid, e-mail marketing, display advertising, and other similar paid marketing efforts.

It is very essential to understand a few basic concepts before starting affiliate marketing program:

Assessment of Website: It is essential to analyze the activities regarding customers to your website. When you answer some basic questions, to your affiliate marketing program, then it gets easier to promote the website amongst customers. Sometimes, advertisers are not aware of small mistakes in their working. An analysis always speaks for mistakes, itself.

Network building is necessary: Make friends with Internet marketers and bloggers for greater efficiency in marketing and higher profitability. Affiliate marketers can easily share information with other online acquaintances, by sharing information. Sharing effective strategies, and other business related problems always help in building huge network. Sometimes, you are invited by your networking friends for some profitable joint ventures.

Cultivate trust in fellow beings: Affiliate Marketing is all about trust with fellow beings. Promote yourself as an authority in your area of expertise and try to be one. Promoting yourself as an expertise will attract more affiliate marketers. It is always better to leave business card on the site to let people contact you for business. A good business person always inculcates trust in other persons, for better affiliate marketing.

It is customary to capture data of your customer for your own use. This requires your own domain, a responder, a free report or video, to make your link irresistible. An interesting activity, for free, always attracts customers. It helps in building data for your domain, and ultimately successful Affiliate marketing.

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