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Daily Online Profits News – Issue #355

Consumers Love Social Media Sites and Cable Companies About the Same
Frank Reed says:

Are social media sites like Facebook and MySpace falling into the category of “We put up with their nonsense because there are precious few options”? A recent study conducted by Foresee Results indicates this may very well be the case as social media sites scored the lowest on its American Customer Satisfaction Index as reported byTechCrunch

A new study by ForeSee Results and the American Custo

Top Public Figures That Influence Purchases
Bill Hartzer says:

Top 10 People Who Influence What Americans Buy

As the effects of the global recession linger, consumers are changing the way they shop, becoming more budget-conscious, eco-aware and cause-oriented, while paying greater attention to what, why and from who they are buying.Arnold Worldwidehas named the top ten public figures, across entertainment, business and politics, who are helping to promote the

The Challenge – And Risk – Of Ad Agencies’ Growing Interest In Social Media
davefleet says:

Apple’s Defensive Tactics Under Fire
Frank Reed says:

Maybe Apple is experimenting with trying to keep online buzz alive around a product even if it is turning negative despite it being one of the most successful product launches in the esteemed company’s history. It appears that rather than quieting the critics following last Friday’s “Antennagate” show press conference, Steve Jobs’ comments that dragged every smartphone producer into the

How Can You Learn Marketing From The Grateful Dead?
Lee Odden says:

Sometimes we learn best about doing things in new and innovative ways by understanding them in terms of something we already know. Stories provide useful context and perspective and that’s exactly what David Meerman Scott has done with his latest book that’s just been announced: “Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in

Content Strategists and Planners: What’s The Difference?
DJFrancis says:

 

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Must Read!

Daily Online Profits News – Issue #354

foursquare Follows Twitter’s Footsteps with Search Engine Talks
Frank Reed says:

When Twitter finally got to the point where it realized that there needed to be a next step (whether they felt ready or not they were told they were ready by everyone and their brother) they turned to deals with the search engines. It’s a rite of passage for businesses t reach the level where they can even be thought of as a viable source of information that the engines would actually pay to hav

Top Public Figures That Influence Purchases
Bill Hartzer says:

Top 10 People Who Influence What Americans Buy

As the effects of the global recession linger, consumers are changing the way they shop, becoming more budget-conscious, eco-aware and cause-oriented, while paying greater attention to what, why and from who they are buying.Arnold Worldwidehas named the top ten public figures, across entertainment, business and politics, who are helping to promote the

The Role of a Logo Design in Social Media Marketing
zubinkutar says:

 

We are always looking for ways to improve our marketing campaigns on social media websites. There is one important factor that, we, at times, neglect and this is why we don’t get the results we look for. This important factor is known as “Logo Design”.

Study: Social Media Marketing Reduces Reputation Crisis Costs by 33%
Andy Beal says:

There are many ways to measure the ROI of social media marketing. One that Forrester recommends in its new reportThe ROI of Social Media Marketingis the “risk management perspective.”

Essentially, how does a social media marketing initiative help reduce the financial impact of a reputation management crisis?

The costs of a social PR crisis can be substantial. To generate a value for the

How Can You Learn Marketing From The Grateful Dead?
Lee Odden says:

Sometimes we learn best about doing things in new and innovative ways by understanding them in terms of something we already know. Stories provide useful context and perspective and that’s exactly what David Meerman Scott has done with his latest book that’s just been announced: “Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in

Social layering can help bring IT and the business together
headshift says:

If I could wave my magic wand and make one major change to accelerate our work in the social business design field, it would be to Improve the often fraught relationship between ‘the business’ and IT departments. IT departments have to be one of the least fit-for-purpose areas of many large companies, often acting as unaccountable cost centre, technology police and service preventers, rather than

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