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Daily Online Profits News – Issue #365

Internet Profits — Fri, 30 Jul 2010 17:26:05 +0000

The-Sale-You-Cant-Close
Mark Hunter says: We’ve all been there. After countless calls, meetings and an endless amount of work, you just can’t get the customer to say “yes” and move forward. There can be hundreds of theories and ideas as to why this happens more times than we care to admit. Let’s put all the theories aside and get to a solution you can use right now to determine if the customer is serious.
ComScore Report Says Divas Drive the Dollars
Cynthia Boris says:

Divas drive the dollars.

That’s according to a new report from ComScore calledWomen on the Web: How Women are Shaping the Internet.The study shows that women spend 20% more time on retail websites overall than men. Not surprisingly, they lead in sales in every category except Computer Hardware/Software, Electronics, Sports/Outdoor and Music to a smaller extent. Movies is near even but when it co

Apple Launches iAd Product for Application Developers
feeds.clickz.com says:

clickz

New product could help developers sell more software and boost ad revenues.
Top Public Figures That Influence Purchases
Bill Hartzer says:

Top 10 People Who Influence What Americans Buy

As the effects of the global recession linger, consumers are changing the way they shop, becoming more budget-conscious, eco-aware and cause-oriented, while paying greater attention to what, why and from who they are buying.Arnold Worldwidehas named the top ten public figures, across entertainment, business and politics, who are helping to promote the

Podcast Interview with Ogilvy 360′s John Bell on Ford Explorer Campaign
Robin Carey says:

The ford explorer campaign has been getting a lot of attention… this is how well it’s doing according to John Bell, Managing Director of Ogilvy 360, who along with Team Detroit, created and managed this campaign with Ford.

Tips-To-Develop-Uniquely-Crazy-Campaigns
Lynne Saarte says: When you are launching a new product or service, what you want is for people to start talking about it. The more buzz you generate, the better it becomes because it stirs up interest. The way to a buzz campaign is to leap out of your box and get uniquely crazy with your campaign…
Google Confirms That SEOs Are Smarter Than It Is
Andy Beal says:

I’m not going to add any context to this quote from a Google employee–it would totally ruin the buzz you’ll feel for the rest of the day!

I can assure you that the last thing we want is for the business who hires the best SEO to win a better slot. But, theSEOs are, unfortunately, pretty good at what they do, and so sometimes they out smart us.

And that, my friend, is something you

Levi’s Targets Film Buffs With Gowalla, Watch Parties
feeds.clickz.com says:

clickz

Jeans brand creates a nine-city geo-social program with Alamo Drafthouse.
How Can You Learn Marketing From The Grateful Dead?
Lee Odden says:

Sometimes we learn best about doing things in new and innovative ways by understanding them in terms of something we already know. Stories provide useful context and perspective and that’s exactly what David Meerman Scott has done with his latest book that’s just been announced: “Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in

6 Ways to Waste Your Time on Social Media
Katie Urbain says:

Social Media Marketing is a helpful tool, but you have to be careful not to waste time on unnecessary and even harmful actions in your quest to make the most of this new tool. Here are six big time-wasters to be aware of:

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Daily Online Profits News – Issue #364

Internet Profits — Thu, 29 Jul 2010 17:21:11 +0000

Welcome to the New ClickZ
feeds.clickz.com says:

clickz

Our online publication about interactive marketing gets more interactive and social.
Chart: Each Google Employee Worth $1.4M
Andy Beal says:

Back in 2008, wereportedon the atonishing revenue Google was generating per employee: $210,000 per year!

It appears that revenue has turned into a nice little stockpile of cash for the search giant. If you were todivide upall the cash Google has in its coffers, each employee would walk away with $1.4 million!

Top Public Figures That Influence Purchases
Bill Hartzer says:

Top 10 People Who Influence What Americans Buy

The Three Ailments of Social Media
vanhoosear says:

As social media becomes more and more prevalent in corporate America, I’m seeing three syndromes emerge of what I call “social media saturation.” These are the result of repeated exposure and reduced resistance to many virulent strains of social media memes.

One of our many jobs at Fresh Ground is to inoculate you against these terrible afflictions. What are they, exactly?

Fishbowl Syndrome

New Ripple6 Units Put Social Conversations in Display Ads
feeds.clickz.com says:

clickz

Second company this week to debut a display product incorporating social media content.
Using Google’s Android? That’ll Be $10 a Year, Thanks!
Andy Beal says:

How are you enjoying that free Android software that powers your iPhone-competing smart phone?

I hope you like it enough to reimburse Google $10 a year, because that’s what Google CEO Eric Schmidt ishoping to getout of each Android user:

“If we have a billion people using Android, you think we can’t make money from that?” Schmidt asked rhetorically. All it would take, he said, is $10 per

How Can You Learn Marketing From The Grateful Dead?
Lee Odden says:

Listen Up, Location-based Services… Chicks are Influencers Too!
Elizabeth Lupfer says:

If you haven’t seen the flurry of conversations the past two days, let me be the one to tell you that Forrester has just released a very insightfulreport on the use of Location-based Services<

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Daily Online Profits News – Issue #363

Internet Profits — Wed, 28 Jul 2010 17:18:08 +0000

Plugin Shows You Just How Much Google is Spying on You!
Andy Beal says:

Do you wear a tin foil hat whenever you browse the web?

Are you worried that Google knows more about you than any fictional “big brother” ever could?

Well, there’s a browser plugin that you will love–and will likely tip you from slightly paranoid to full-blown insane!

Basically, once installed,Google Alarmnotifies you–visually and with some annoying horns–whenever

Top Public Figures That Influence Purchases
Bill Hartzer says:

Top 10 People Who Influence What Americans Buy

Writing – Critical For Communicators, But It’s Not Everything
davefleet says:

Liam Fitzpatrick wrote a controversial post earlier this month, saying that he thought writing skills are over-rated for communicators:

Would You Pay to Use Twitter?
Frank Reed says:

Whenever research is brought forward that merits one of those “Is that right?!” responses it’s worth looking into. I guess it’s the Internet’s equivalent of riding by a car wreck, you know you shouldn’t look but you do anyway.

Well, a study by USC’s Annenberg School for Communication & Journalism shows that despite the immense popularity of Twitter there are 0% of people surveyed

How Can You Learn Marketing From The Grateful Dead?
Lee Odden says:

How to Use Podcasts to Market Your Business
ginidietrich says:

I’m an English major. I love to read. I consume a ton of media – business books, fiction, articles, blog posts, tweet streams, e-Books, pretty much anything I can get my hands on. So the idea that video and audio work as marketing tools better than the written word scared me. I don’t watch many online videos. I don’t listen to many podcasts. So the rest of the world must not either . . . r

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Daily Online Profits News – Issue #362

Internet Profits — Tue, 27 Jul 2010 17:01:51 +0000

Who’s Reputation is Worse Than a Member of Congress? Advertisers, Of Course!
Frank Reed says:

Advertising suffers from a reputation problem. Here at Marketing Pilgrim we are very interested inonline reputation managementbut even the best social media monitoring tools can’t help some industries. Of course, when you spend years simply ignoring how poorly you are viewed by the public in general, it doesn’t help. This is how the advertising industry has put together its stellar reputation

Top Public Figures That Influence Purchases
Bill Hartzer says:

Top 10 People Who Influence What Americans Buy

Being Healthily Skeptical About Social Media is Healthy
MarkEvans says:

Given all the enthusiasm about social media, a lot of companies are scrambling to climb on the bandwagon.

Far too often, however, companies are jumping into social media with a strategic plan or, for that matter, clear reasons about why they want to do social media and what they hope to get out of it.

Ask Asks If the Human Element Will Help Its Search Business
Frank Reed says:

Ask has always been the red-headed stepchild of the search industry. It’s always lurking in the shadows as the #4 search engine and usually gets a mention in search share only if there was significant up or down movement. Accounting has the Big 4 but search only has the Big 3 which is soon to be the Big 2 ½ or something once bing and Yahoo fully consummate their relationship. Ask is usually not

How Can You Learn Marketing From The Grateful Dead?
Lee Odden says:

Want More Comments on Your Blog? Spend Less Time There
Daniel Hindin says:

Kara Vanskike, a reader of Spin Sucks, the blog I manage, sent me an email recently saying:

“Our bloghas been up and running for about a year and a half. We know it’s being read through analytics and in person comments, but we really struggle to get people to comment on the posts.”

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Daily Online Profits News – Issue #361

Internet Profits — Mon, 26 Jul 2010 17:00:26 +0000

AOL Looking for New Search Partner(s)
Frank Reed says:

Aol. is still around folks. Back in June I heard CEO Tim Armstrong speak at the Interactive Advertising Bureau’s content focused Innovation Days event. He was passionate about Aol. as a comeback story and was intent on focusing on how it would be generating a lot of custom content from real journalists. Honestly, I am not sure where that is at some 1 ½ months down the road but I’m sure Aol. w

Top Public Figures That Influence Purchases
Bill Hartzer says:

Top 10 People Who Influence What Americans Buy

Has Your Agency Generated New Business Through Social Media?
MichaelGass says:

Facebook and Twitter Integration Most Popular with E-Mail Campaigns While Mobile Lags
Frank Reed says:

Although it comes as no surprise to most, the integration of e-mail campaigns and social media outlets is becoming more popular. Leading the charge are Facebook and Twitter which is probably no surprise either. What is a little surprising is just how quickly the numbers dive with regard to other options for social media integration. The following chart fromeROIshows results from a survey they rece

How Can You Learn Marketing From The Grateful Dead?
Lee Odden says:

Facebook Meets Goldilocks and the Three Bears
pchaney3185 says:

You kno

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Daily Online Profits News – Issue #360

Internet Profits — Sun, 25 Jul 2010 16:59:25 +0000

5 Marketing Lessons You Can Learn From Comic-Con
Cynthia Boris says:

This weekend, the eyes and ears of the world are focused on San Diego as a crowd of over 120,000 descend on the city for Comic-Con! What started out in the 70’s as a small gathering of scifi and comic fans has grown into the media event of the year. And despite the name, it’s not all about comics. Actually, it’s tough to even find a booth devoted to comics in the deluge of TV, movie, vide

Top Public Figures That Influence Purchases
Bill Hartzer says:

Top 10 People Who Influence What Americans Buy

Growing Confusion about Behavioral Ad Targeting
DavidHDeans says:

Content Mission: Journalists See Online Strong and Offline Fading
Frank Reed says:

As the definition of a journalist gets stretched to the outer limits due to the proliferation of content farms and $10 per ‘article’ writers, it’s understandable that there is some concern in the ranks. It’s not there won’t be outlets for their work but it’s more about the state of the traditional outlets where most have made their living.

Mashable reportson a recent survey which reveal

How Can You Learn Marketing From The Grateful Dead?
Lee Odden says:

Building Web Reputation Systems
DhirenShingadia says:

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Daily Online Profits News – Issue #359

Internet Profits — Sat, 24 Jul 2010 16:58:28 +0000

Cup of Joe: Kevin Spacey & Google Play By Their Own Set Of Rules
Joe Hall says:

A few days ago Google launched a new “image search” user interface to the public. If you haven’t tried it yet you should go ahead and give it whirl–after reading this post. My first impression was wow! I really like how the images are positioned in a way that maximizes all available screen real estate.

As I continued to search for images and test out the new UI, I had this f

Top Public Figures That Influence Purchases
Bill Hartzer says:

Top 10 People Who Influence What Americans Buy

Blogging Tip: Be the Early Bird
KieshaEasley says:

5 Marketing Lessons You Can Learn From Comic-Con
Cynthia Boris says:

How Can You Learn Marketing From The Grateful Dead?
Lee Odden says:

Blogging – A Journey of the Mind
SuzanneVara says:

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Daily Online Profits News – Issue #358

Internet Profits — Fri, 23 Jul 2010 16:56:32 +0000

This is the LAPD! Come Out With Your Google Apps Where We Can See Them!
Andy Beal says:

Remember when Googlewonthe bid to migrate the City of Los Angeles over to Gmail and other Google Apps?

Yeah, it’s not going so well.

In fact, the migration is going sooooo slowly that Google is having to compensate L.A. around $135,000 for the delay. So, what’s the hold-up?

Well, apart from the fact that this is a local government organization–the poster-child of inefficiency–

Top Public Figures That Influence Purchases
Bill Hartzer says:

Top 10 People Who Influence What Americans Buy

It’s Still the Conversation That Matters
BrandonCox says:

Eleven years ago, when online social networks were pretty much non-existant, four guys wrote theCluetrain Manifesto. This is what they declare:

Corporate firewalls have kept smart employees in and smart markets out. It’s going to cause real pain to tear those walls down. But the result will be a new kind of conversation. And it will be the most exciting conversation business has ever engaged in.&nb

75+ Local SEO Meetups…and Why You Should Attend!
David Vogelpohl says:

If you’ve been involved with SEO or online marketing for any length of time, chances are you’ve escaped the confines of your office and ventured out into the real world to meet like minded marketers. Perhaps you’re a conference regular attending events likePubcon,SES, orSMX. If you’re like me and tens of thousands of other online marketers, you’ve also checked out your local meetup scene

How Can You Learn Marketing From The Grateful Dead?
Lee Odden says:

How To Be A More Compelling Writer
MyCreativeTeam says:

We’ve been examining the ways to make your blog more compelling. A number of Twitterati responded to my request for their ideas on the topic. The quality of writing was on their minds:

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Daily Online Profits News – Issue #357

Internet Profits — Thu, 22 Jul 2010 16:51:39 +0000

Twitter Building Dedicated Data Center
Frank Reed says:

Twitter is preparing to move to a dedicated data center by the end of this year. If it allows for Twitter to be more stable then this can’t happen soon enough. Why should marketers concern themselves with this kind of information? It’s pretty simple. If the Twitter platform cannot be relied on to be consistently up and reliable then it is much harder to have valuable resources dedicated to eff

Top Public Figures That Influence Purchases
Bill Hartzer says:

Top 10 People Who Influence What Americans Buy

5 Ways To Get More Retweets on Twitter
Sarah Hartshorn says: 5 Ways To Get More Retweets on Twitter
Tips-To-Develop-Uniquely-Crazy-Campaigns
Lynne Saarte says: When you are launching a new product or service, what you want is for people to start talking about it. The more buzz you generate, the better it becomes because it stirs up interest. The way to a buzz campaign is to leap out of your box and get uniquely crazy with your campaign…
Google’s Street View ‘Mistake’ Gets Attention of 37 States
Frank Reed says:

Google has pushed the boundaries on just about everything they have done. As of late, their Street View escapades have created some serious ill will on most continents. While it seems that some of the trouble has cooled off a bit ( but not completely by any means) outside of the US it may just be heating up stateside.

According to the Wall Street Journal

The attorney general of Connecticut said 37 s

How Can You Learn Marketing From The Grateful Dead?
Lee Odden says:

Libraries Need A Social Media Strategy in a Digital Age
RoyWells1 says:

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Daily Online Profits News – Issue #356

Internet Profits — Wed, 21 Jul 2010 16:47:58 +0000

Up to 25% of Yahoo Search is Now bing-ified
Frank Reed says:

Last weekYahoo sent a letter to their search advertisers about a rather large window for when they can anticipate the integration of bing. In a post yesterday on theYahoo blogthey went a little further and said that they were currently testing the results. Here is what they said

We’ve started testing organic (also referred to as algorithmic) and paid search listings from Microsoft for up to 25 pe

Top Public Figures That Influence Purchases
Bill Hartzer says:

Top 10 People Who Influence What Americans Buy

Google Ventures Invests In Paid Search Play
Frank Reed says:

You have to hand it to Google. They’re not afraid to put their efforts somewhere that will cause a ruckus among those concerned about whether Google is ‘too invested’ in its own business, so to speak. In the latest case of “We dare you to tear this one apart”, Google Ventures has invested in Trada which is an interesting approach to paid search campaign management that is directed at

How Can You Learn Marketing From The Grateful Dead?
Lee Odden says:

>> How To Make At Least $1,000 This Week!