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Email Marketing Campaign

Email Marketing Tactics

October 17, 2009 by · Leave a Comment 

AndreaFerdinand asked:   

Today’s business it is found that email marketing is a productive and cost-effective means of generating sales. The cost of sending a direct mail piece by postal service runs over a dollar whereas the cost of sending email is negligible.

Analysts say getting even one percent response rate from direct mail is rare but an email marketing campaign can easily fetch a five to ten percent response rate. The benefit of email marketing is not confined to increased sales and lead generation. It also significantly helps to create powerful brand awareness and improved customer relationships.

Email marketing is one of the best ways of gaining publicity for your business online. As the number of email users is swelling by the day, more and more businesses are choosing email marketing as their primary advertising campaign.  Email marketing is cheap, fast and more importantly – effective. Email marketing is extremely productive and brings good ROI (Return on Investment) for internet marketers.

If you are planning to start an internet business or if you are already an existing internet business owner, it is beneficial to implement email marketing in your web business promotion strategy. A well planned email marketing campaign can help you boost sales for your on-line as well as off-line business.

Before embarking on your email marketing campaign, it is critically important that you clearly understand the difference between proper email marketing and spam. If you fail to learn the distinction, you may seriously hurt your business.  Spam is very unethical way of internet marketing. Simply stated, it means sending promotional email messages to people who did not solicit that information. If you try to spam, you may be even be banned by your ISP (Internet Service Provider) completely disabling you from sending messages from your email account again.

A much better and healthy method is opt-in email marketing. Contrary to spam it is permission based, which means that people have agreed to receive emails from you. This way of marketing is preferred by many businesses and it brings very good results. Unsolicited email marketing or spamming brings very low response rates. It’s not targeted, which means that email message goes to people who are not interested in your offer.  A majority of people will not even look at your spam email, so it is not possible to obtain good response rates using unsolicited advertising.

One of the most important elements of your email marketing campaign is the content of your promotional message. Learning how to write an effective message or follow up email messages is an essential step of your email marketing campaign. Write your message only to those people whom you consider likely prospects. 

Write your message individually putting his or her name in the message. Do not send out a collective message by addressing ‘dear subscriber’. For all that smart targeting, it’s still hard to get people to open e-mails unless they recognize the sender immediately.

Write interesting headlines as these are immediately get noticed.  Make sure your headline arouses interest of the recipient if you want your message to be opened and read. Give your prospects the option to unsubscribe from your list. If you retain them against their will, you may be accused of spam. So provide removal instructions at the end of your message all the time.

Email marketing is a unique way of developing long-standing relationship with your existing and prospective customers. If you are really serious about your on-line or off-line business, email marketing is a cost-effective way of promoting your products and services.

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Email Marketing Campaign

Viral Email Marketing: How To Make Your Emails Viral And Outrageously Profitable

August 3, 2009 by · Leave a Comment 

Jeremy Gislason asked:

Viral email marketing is one of the most popular means of promoting your products or services. You can easily contact several thousands – or even millions – of individuals at one time and have them spreading your email message, promoting your business and generating income for you.

It is important that you understand the mechanics of viral email marketing to take advantage of its full potentials, and get the cash your business needs at a fraction of the usual time and effort.

What is Viral Email Marketing?

Viral marketing is one of the most efficient marketing tool innovated in the online industry. The term was coined after the idea of an information spreading quickly and effectively. In offline marketing industry, viral marketing is what is often referred to as “word-of-mouth” marketing strategy, which is considered by some marketing experts as the most effective type of marketing.

Viral email marketing is a branch of a variety of viral marketing tools and techniques that internet marketers can use these days. Although the benefits are quite appealing, there are certain techniques that online marketers need to follow closely in order to reap those benefits.

Since most people these days utilize their email to communicate on a daily basis, it is where viral email marketing is targeted. You can therefore appeal to every individual in your target market specifically, which when done correctly, have higher potential of generating sales.

If you were to recall the history of email marketing campaigns, it all started with Hotmail. They offered clients who availed of their service a free email account. For every online businessmen though, you can offer a variety of techniques to your prospects through their email that will enable you to utilize the power of this technology to spread the word about your marketing campaign.

Viral Email Marketing Techniques

The techniques you use in your viral email marketing campaign depends largely on your business goals. In most cases, the goals of an online marketer when sending out emails to the people in their mailing list is to inform them about a particular product or information. A subset to this goal is to compel them to forward the message or email to their friends in their email list, thus spreading the word about your line of products.

Why would your prospects forward the email they receive? The key here is to send them emails that are of some level of worth. If not, then it would probably take them a shorter amount of time to delete the email message than they would reading what the content of the mail is.

One effective way to increase readership is to carefully consider the information value or entertainment value you input in the content of your email message. Being informative does not necessarily mean your email message has to be dull. Learn how to infuse some creativity into it. With proper use of useful or amusing content, you will most likely compel people in your mailing list to read your emails and forward them to people who might benefit from them.

Prior to this stage though, you need to have had proper methods of building a large opt-in list. The methods you use must also be targeted, such that the people in your mailing list are most likely to respond to your viral email marketing campaign.

Subject Line of a Viral Email

Although this comes prior to the actual opening of your emails, this is incredibly important. The subject line is the first thing that a person sees whenever they open their inbox. There are only two options for them: to click on the mail you sent or not. Hence, it is important that you convince them to do the former. One technique is to keep your subject line interesting or provoke curiosity.

Using the “Open Me” or “Read Me” approach is fast becoming ineffective. Plus, it is a very lazy approach at convincing people to actually read the mail. Try to keep your subject line short but snappy for higher effectiveness.

Content of a Viral Email

You have three options in terms of how you build the content for your viral email marketing: sales letter, newsletter, or review format. Regardless of your choice of content format, you need to keep it brief yet ample in scope. Remember, people browsing the internet have short amount of patience and you need to feed them the information they need within the shortest time possible.

If you find that the message is too long but all parts are too relevant to omit, consider sending them in parts. This is also an effective way to rouse the reader’s interest.

Another way to convince them to click on the links you provided is by offering them a valuable and tangible object. It does not need to be a lucrative object but must be something of value or usefulness to them. This helps further an effective viral email marketing that produces real results.

Timing or Frequency in Sending Out Viral Emails

Here is another important component for an effective viral email marketing campaign. If you have set the schedule for the broadcast of your viral email messages using an autoresponder, make sure to limit the amount of emails you send the people in your mailing list.

Three times a week should be substantial to advance your viral email marketing, but there are always exceptions to the rule. The key is to be sensitive to the needs and desires of your audience, and to offer them the right amount of information at the right moments.

Overdoing it can result to annoyance on the part of your readers and cause them to opt-out of their subscription. Or worse, they could spread the word about their dissatisfaction, which could negatively affect your reputation.

After all, an effective viral email marketing campaign is built more around the powerful messages you send them, rather than the frequency of emails on their inbox.

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