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Email Campaign

Email Marketing Software Gives You Vital Statistics To Boost Your Business

September 20, 2009 by · Leave a Comment 

Robert Burko asked:

With the right email marketing software, the days of blindly undertaking marketing initiatives without being able to track or monitor your success and easily learn from your experiences are a thing of the past.

Now, email marketing software makes it easy to quantify the effectiveness of your email marketing campaigns down to the smallest details. With all this information at the marketer’s fingertips, the big question becomes, “how can it all be used?” This article will address several key ways that the reports from your email marketing software can be used to boost your email marketing results.

1. Your Open Rate Can Identify Problems with Your Email Subject

One of the most important reports that your email marketing software will generate is that of overall email ‘opens’. Your email marketing software may further divide this into unique opens vs. total opens (as some people will open your email multiple times).

This is a vital number because if people are not opening your email marketing campaign, then they obviously can’t see all the great promotions or information that you’ve put inside the message. That is why this is generally the first report you should look at in your email marketing software, since it can often act as an early indicator of a problem with your email name or email subject.

In many email programs that your subscribers may be using (either web-based or on their local computer), all they can see is the ‘from’ name and subject. Then, they have to make a decision about whether or not to open the email. If you have a low open rate, then the first thing you should do is ask yourself whether or not people recognize and are familiar with the ‘from’ name you are using.

Most email marketing software solutions will let you enter any from name you desire. But, if your customers know you as “Toy Central”, but you send out the email from “John Smith”, then that could be part of the reason you have a less than stelar open rate.

The other important piece of the puzzle is your email subject. While creating your email from within your email marketing software, you should be able to specify the subject.

The goal of the subject line is to accurately describe the contents of the email, while at the same time arousing people’s interests so they want to open your message. If you have a boring subject, then that could easily be an explanation for sub-par open rates.

2. Link Click-Through Measurements Can Tell You Where Your Readers Are Looking

Knowing exactly which links are being clicked can be very helpful when planning future email marketing campaigns. Most email marketing software solutions will generate a report that shows you all the hyperlinks in your email message and compare the number of clicks each one receives.

This insight can be useful because it tells you where your contacts are looking and what attracts their attention the most. From this information, you can figure out if your audience is looking at the first featured article in the main section, an article off in a side column, or maybe a quick links section.

Everyone’s target audience is different, but with your email marketing spelling out the answer about which sections generate the most action, you can more effectively plan your future email campaigns.

For example, if you can see that your “Featured Promotion” section containing links to one main product is consistently a leading click generator, then you can put important promotions or messages in that spot.

This is a great way to boost click-throughs using readily available information from your email marketing software. And, since clicks, in many cases, are what you need to generate sales, this is a measurement that should not be overlooked.

3. Past Readership Habits Can Help You Further Segment Your List

Since your email marketing software will generate reports that clearly pinpoint who is interacting with your email marketing campaign (whether it is clicks, opens, forwards, etc), this opens up a world of opportunities for targeted email follow-ups.

The purpose of this section is to figure out who your active contacts are, then spend extra time marketing to them. This generally produces a greater return on investment.

With most email marketing software solutions, you can take a group of people that performed a certain action (such as opening or clicking on your email) and save them as a new targeted segment. This lets you send a specific email marketing campaign to just those individuals who previously took your desired action.

Since you know these people are more highly qualified leads (after all, they already took the first steps owards interacting with you), it can often be more beneficial to spend increased time, attention and marketing budget reaching out to these selected individuals.

This is not to say that you should neglect your overall list altogether, as you definitely want to keep your brand in front of as many eyes as possible. But, if you have a limited budget, using the reports from your email marketing software to further target your mailing list can let you easily hone in on the people who, based on past behaviors, are going to be more receptive to what you are communicating.

With a little bit of effort and attention to detailed reports from your email marketing software, any business owner, manager or marketer can gain great insights and vastly improve future marketing efforts.

Simply being able to identify when something is going wrong, when something is going right, or when something can be improved, can ultimately help you increase your results and lead you towards achieving your goals.

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Email Campaign

Affordable Email Marketing Services

September 12, 2009 by · Leave a Comment 

Nick Kaplan asked:

With the advent of today’s troubled economy, advertisers are looking for reliable, affordable and feature filled marketing tools to build their business. To fill this void many are turning to email marketing services.

When compared to the U.S Postal Service and other forms of advertising, email marketing is not only faster but much cheaper. You can make campaign changes almost instantly and update subscribers in a short period of time.

Campaign Costs And Features

An email campaign of 10,000 subscribers can be initiated for less than $18.

Campaign packages include tracking statistics that allow small businesses to increase sales.

Tracking features can supply critical data for reports that allow you to know who opens and reads your newsletters and the urls they click on. Monitor sent to a friend, compare monthly changes in size of subscription base.

Tools that allow for split testing ad copy to find the most effective sales content.

After you have created your email capture page and have added the email capture code. You can begin collecting names and email addresses.

Once you have built your list, you’re ready to start your first email campaign.

Email marketing providers have made it easy for even a novice to run a campaign with ready made templates and fill-in forms for auto responders and newsletter content.

Can-Spam Act

Email marketing services have made it easy for internet marketers to be Cam-Spam compliant.

According to U.S law all email marketers must comply with the  Can-Spam Act of 2003, which requires they identify who they are. Provide valid contact information and a physical address (P.O Boxes acceptable).

Many email marketers these days will use a double opt-ins. when signing-up new subscribers. Opt-ins sign up from an email capture page by typically including just a name and email address. This will trigger an auto responder asking them to verify that they do wish to subscribe. Can-Spam also requires that you provide an opt-out link to remove anyone from your list who requests it.

Email Marketing Service Providers

If you are looking for a cheap email marketing services with lots of features then GetResponse may be the deal for you. Allowing you to maximize your dollars and reach more subscribers. GetResponse.com an Implix product located in Wilmington Delaware established in 1998.

Get Response features include:

• Sending unlimited emails Up to 10,000 subscribers for $17.95 per month and $4.50 for each additional set of 5,000 subscribers

• Excellent Email Marketing and support Forum

• Integrates with Joomla

• Co-registration

• Track software downloads

Pay As You Go Email Marketing Services

Can’t afford a monthly fee for email marketing? EliteMail (now EliteAnswers) a Pay as you go Email Marketing service.

Cost

• Sign-up costs $10 which buys 1000 emails.

• The free trial on Small Business and MySpace Editions “No Credit Card Required” allows you to test the service out and there is no time limit.

• If you sign up for the free trial and buy the $10 package that will give you a total of 2000 emails.

• You can buy additional emails as needed.

Aweber (highly recommended!)

Aweber one of the oldest email marketing services with over 10 years of experience in the email marketing services business.

Staying current with today’s technology Aweber includes features like RSS to Email allowing you to convert your Blog’s RSS feed to an email newsletter.

Features like publishing your newsletter to twitter to help broaden your customer base.

Free Email Marketing Tips

Aweber helps newbies get started in email marketing with free webinars.

Topics include how to use Aweber services, get more subscribers, develop and find content for newsletters and email campaigns.

If you have no time to attend webinars then take advantage of the video tutorials and knowledge base library.

Aweber Pricing

Basic campaigns cost $19 monthly for unlimited emails to 500 subscribers. Larger packages run $149 monthly and allow for 25,000 subscribers. There are a total of about 6 packages and pricing for these will fall in between these ranges depending on the size of subscription list.

In closing

Whether you choose to pay your email marketing service provider monthly or pay as you go, email marketing services can be very affordable. The ability to be scalable will allow cutting expenses and expanding as you see a return on your investment.

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