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Social vs Search Smackdown: A Battle of Internet Marketing Titans [Video Infographic]

July 2, 2012 by · 2 Comments 

Gather round and watch the smackdown as these two titans of digital marketing wrestle for 2012 marketing budget. Explore who wins when Social Media battles Search Engine Marketing – a video infographic by MDG Advertising. Social media and search marketing are becoming more and more integrated as digital marketers realize their collective power for generating leads, building brand awareness, increasing local visibility, and maximizing interactivity. While they continue to prove their value as a potent pair, social and search each have their unique attributes and one often outshines the other in regard to specific online pursuits. To show how social media and search marketing match up to each other, as well as together, for achieving a variety of online advertising objectives, MDG Advertising developed this insightful video infographic. Since lead generation is always a top priority for brands, digital marketers are constantly trying and testing different online strategies to achieve optimal results. Both B2B and B2C marketers agree that search marketing is more effective and efficient for generating leads than social media. So when it comes to leads, search clearly takes the lead. Yet increasing brand awareness is an entirely different situation. While search is ideal for driving Web traffic and generating leads, social media can be a powerhouse when it comes to building brand awareness and maximizing brand exposure. In fact, these brand benefits are often cited as the




Comments

2 Responses to “Social vs Search Smackdown: A Battle of Internet Marketing Titans [Video Infographic]”
  1. NUMBLIFEUSA says:

    oh man you guys are cool!

  2. miliponce says:

    Social media is so important to ALL businesses right now, get with it or get left behind!

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