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Seth Godin: Sliced bread and other marketing delights

September 7, 2009 by · 25 Comments 

www.ted.com In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world’s leading thinkers and doers are invited to give the talk of their lives in 18 minutes — including speakers such as Jill …




Comments

25 Responses to “Seth Godin: Sliced bread and other marketing delights”
  1. SecretSocietyCoach says:

    Get your ideas to spread like butter that you can put on sliced bread….

  2. fbmboss1982 says:

    so much money. so little time. good vid. check out my channel.

  3. ajayg514 says:

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  4. MattSanti says:

    Contradiction? When doesn’t he contradict himself? Who hasn’t at times?

  5. agentmedia says:

    Ad distribution has dramatically changed with the popularity of the internet (which is changing the “tv industrial complex”). The message is still the same though – with this product your life will be easier than it is, you will be happier, you will be different and “cool, or you will be accepted.

  6. agentmedia says:

    I feel he contradicts himself throughout this lecture. I think the main point he was trying to make was that you can no longer mass spam the nation with non-valuable products, because the consumer now has some control of ad/content distribution, yet he makes no mention of this. His main point seems to be that products need to be “remarkable”, or good, or of quality. Yet there have always been these markets (Sharper Image, Eddie Bauer..etc.).

  7. weltkriese says:

    The guy totally trys to look like Jobs.

  8. bakeryofideas says:

    Great video!

  9. looranks says:

    Agree too, the intro sucks…

  10. Gnometower says:

    I agree, the music sucks. But this is 2 years old, they changed their intro last year

  11. ittaBIT27 says:

    does anyone else mute the loud, annoying, intro music, besides me?

  12. suotamosa says:

    Hmm great thoughts

  13. ShuntezWoodMentoring says:

    Always a pleasure to watch a video by Seth. One of the most powerful minds of Today

    Shuntez Wood
    LP Marketing Grou[

  14. anitamccants says:

    Is it REMARKABLE?
    Is it worth 18 minutes and 58 seconds?

    YOU BET IT IS! :~)

  15. atypicalbro says:

    sadly enough, marketers have now extended they deception to toddler and babies,

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  25. Daringm8 says:

    new marketing is alot more dynamic than old marketing

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