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Marketing: Top 5 Tips for Enhancing Your Online Video Marketing | YouTube Nation 25

September 18, 2012 by · 1 Comment This week, Rob Ciampa, VP of Marketing at Pixability, teams up with the Inbound Marketing Summit team to bring you the top 5 tips for getting started with video marketing. These core concepts will help guide your strategy to ensure real results. 1) Video content is king. 87% of marketers are now using video as their primary source of content. They’ve discovered the impressive results video produces compared to other types of content. 2) Don’t be afraid to use YouTube. The YouTube community is massive, and the service is the second largest search engine on the Internet. If you’re seen on YouTube, you’ll be seen on the Internet. 3) Don’t get hung up on production. High production value videos do not guarantee a high return on investment. Even big brands like Dell have found success with uncomplicated employee demos. 4) Video marketing matters. Your work doesn’t end with production; you need to put at least as much effort into your promotion. Proper video marketing delivers a ten-fold increase in clickthroughs. 5) Social media and video work together. Video drives your social media to work better because it enhances the two-way dialog that is crucial to social media success. Online video is now the dominant medium for getting your message seen. The big brands and top agencies are there, and now, your audience is too. If you enjoyed this video, be sure to check out our playlists and other videos! Subscribe! http Connect With Pixability: Twitter


One Response to “Marketing: Top 5 Tips for Enhancing Your Online Video Marketing | YouTube Nation 25”
  1. Michael Flores says:

    I’ve had a great run with marketing tips like yours. I appreciate efforts. Very useful. Continue the fantastic work.

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