Backend Products Blog

Daily Online Profits News – Issue #398

Internet Profits — Fri, 03 Sep 2010 20:43:02 +0000

This Keyword Research Tip Could Add 5,000 Visitors a Day to Your Site!
Andy Beal says:

I used to be a keyword research freak.

Seriously! If you found me at one of the big conferences in the early 2000s you would have likely heard me discussing the importance of keyword research. “Keyword research is the most important aspect of SEO,” I would say. “Target the wrong keywords and it won’t matter if you are #1 on Google or not.”

Yeah, I took it seriously.

I st

Boring Product, Great Ad: Tipp-Ex Channels Subservient Chicken
feeds.clickz.com says:

clickz

Stationary brand invites users to dictate the outcome of a YouTube video with new campaign.

How Can You Learn Marketing From The Grateful Dead?
Lee Odden says:

Sometimes we learn best about doing things in new and innovative ways by understanding them in terms of something we already know. Stories provide useful context and perspective and that’s exactly what David Meerman Scott has done with his latest book that’s just been announced: “Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in

4 Keys to Building a Social Media Plan for Your Business
Leif Martinez says:

There’s this myth that using social media for business is easy; this

Twitter Usage on the Rise
Frank Reed says:

As I noted in my other post today,Twitter is reporting some serious numbers. 145 million registered users and 300,000 registered apps for those users just to name a few. In the end though it’s just noise unless people are actually using the service.

According to research from Royal Pingdom the increase in number of accounts is translating to usage rates climbing as well.

About the numbers the Ping

Google Introduces Branded Map Icons
feeds.clickz.com says:

clickz

The paid feature is in beta with companies like HSBC, and will be available for mobile devices soon.

How Much Should You Spend On SEO?
Jennifer Horowitz says:

It’s a tough question, especially in a bad economy.

The question really begs another question –what is your goal for your site?

If you are operating it as a real business where you hope to either supplement your current income or rely on it as your sole source of income – then you need to be prepared to invest in search (it’s often the foundation of your marketing and a consi

Social “Me”dia and the Evolving Twitter Egosystem
Brian Solis says:

There’s a saying, “technology changes, people don’t.” Yet, when we consider the impact of technology on our daily lives, some very interesting observations surface…

A pen now feels awkward to hold and as such, our penmanship is deteriorating

It’s now common to sit at a dinner table with family and friends where some are actively communicating with others, listening to music or gaming via

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Daily Online Profits News – Issue #397

Internet Profits — Thu, 02 Sep 2010 20:42:50 +0000

Is BP Just Trying To Buy Its Reputation Back With Advertising?
Frank Reed says:

Because it is our nature to do such things, most of the world has moved on from the anger or whatever was experienced during the BP Deepwater Horizon oil mess in the Gulf of Mexico. There are still pockets of activism but the mainstream has started to flush that story out of its faulty and extremely short-termed memory and is moving on to something that is deemed more current and important like ma

Google Holds on to AOL’s Search Business
feeds.clickz.com says:

clickz

Google will supply search results and search ads across AOL properties until at least 2015.

How Can You Learn Marketing From The Grateful Dead?
Lee Odden says:

Twitter Announces built-in URL Shortener
Ky Ekinci says:

Twitter announces they are soon to releaset.co–twitter’s own URL shortening service built-in to the twitter’s own web interface.

AOL Renews with Google, but Nearly Ordered Chinese
Andy Beal says:

Is anyone surprised that AOLrenewedits search deal with Google?

AOL CEO Tim Armstrong was one of the executives that negotiated the deal the first time around–albeit while “playing” for Google at the time.

So, with AOL about as competitive as Yahoo in the search space, Google the incumbent provider, and Armstrong’s connections, it made a lot of sense to just push this one t

Virgin America’s Geo-Social Loss Leader Gets Huge Response
feeds.clickz.com says:

clickz

Four-hour event marked the airline’s fifth-best revenue day ever. Loopt says the response was the best yet on its geo-social platform.

How Much Should You Spend On SEO?
Jennifer Horowitz says:

It’s a tough question, especially in a bad economy.

The question really begs another question –what is your goal for your site?

Don’t Just Retweet it – Personalize it!
Jason Gorham says:

For many,Twitterhas become the go to place to obtain real time information by people all over the world. If you like what you see and/or want to share it with others you can “retweet” it.

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[Rapid Video Blogging] Our Bonus Value $1297

Internet Profits — Thu, 02 Sep 2010 09:45:11 +0000

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Daily Online Profits News – Issue #396

Internet Profits — Tue, 31 Aug 2010 20:29:56 +0000

Mobile Continues Its Rise To Prominence
Frank Reed says:

I am very excited. I stand on the precipice of truly entering the mobile age in a few short days because I will rid myself of the “smart phone” I currently wrestle with on a daily basis and move to the next level by becoming an Android user of some kind. It’s exciting because now I may actually be able to get something from my smart phone vs. the level of frustration I currently encounter as

Facebook Goes Back to School With Eddie Bauer, Tiger Direct, and Newegg.com
feeds.clickz.com says:

clickz

The social networking giant has launched “Universities on Facebook,” while partnering with 10 retailers to kick off the initiative.
How Can You Learn Marketing From The Grateful Dead?
Lee Odden says:

So you’ve been told to do something with social media
Annie Pettit says:

But nobody told you what. Social media is still a brand new arena for many companies. Some are just figuring out that having a Facebook account and maybe even a Twitter account is a good thing.

CMO Survey: Spend On Social Media Is Up; Hiring Prospects Are Down
Frank Reed says:

One of the most prominent business schools in the US, Duke’s Fuqua School of Business, and the American Marketing Association has delivered their secondCMO Surveyof 2010 and there are plenty of interesting findings.

On the social media front it looks like the CMO club either knows the right things to say or they are actually catching on to this whole social media thing.

One of the most appealing f

MLB, YouTube Hope New Channel Attracts Japanese Advertisers
feeds.clickz.com says:

clickz

Even if advertisers don’t flock to the channel, MLB house ads are expected to pitch products to Japanese fans of players like Ichiro Suzuki and Hideki Matsui.
How Much Should You Spend On SEO?
Jennifer Horowitz says:

It’s a tough question, especially in a bad economy.

The question really begs another question –what is your goal for your site?

Tide Is Getting Into The Dry Cleaning Business – Is Social Media To Blame?
Caitlin McCabe says:

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Daily Online Profits News – Issue #395

Internet Profits — Mon, 30 Aug 2010 20:26:15 +0000

Major Check In: Foursquare in Times Square
Frank Reed says:

If a picture is worth a thousand words then let’s save some typing time. This is the foursquare ad that is in New York City’s Times Square. Now, it’s important to note that the reason its there is because American Eagle is footing the bill but it’s foursquare that wins big on this one (hat tip to TechCrunch).

Just because it’s advertised doesn’t mean it has arrived but this cert

Censorship of Pro-Pot Group Campaign Leads to Free Ads
feeds.clickz.com says:

clickz

Censorship of a pro-marijuana legalization group’s ads could be attracting attention to its cause.
How Can You Learn Marketing From The Grateful Dead?
Lee Odden says:

12 Steps To Hiring A Social Media Manager
Maria Ogneva says:

I think we can all agree by now that social media is here to stay. As such, the importance of formulating a social media strategy, executing on it, educating and aligning the whole organization, is paramount.

Watch Out Twitter & Facebook, the Viagra Generation is Taking Over!
Andy Beal says:

If you watch a lot of TV–and TV ads– you’d think that those over 50 are interested in nothing more than popping a Viagra and making a littlebowm-chicka-bowm-bowm.

But, according to a newPew study, those between the ages of 50 and 64 are getting just as excited about social networking. According to the study:

Between April 2009 and May 2010,social networking use among internet users

Red Bull, EA, and GE Seek ‘Followers’ on the New Digg
feeds.clickz.com says:

clickz

So far users have not flocked to create branded accounts, but it’s early.
How Much Should You Spend On SEO?
Jennifer Horowitz says:

It’s a tough question, especially in a bad economy.

The question really begs another question –what is your goal for your site?

Social Media and Hurricane Katrina: What If?
Marc Meyer says:

The first thing that hit me was the smell. I’ll never forget it. It was a mixture of salt water, diesel fuel and damp clothes that never quite dried. I was on the Mississippi gulf coast a week after Hurricane Katrina hit and that first moment of stepping out of the car is one which is forever seared in me memories.

Yesterday was the 5 year anniversary of Hurricane Katrina. I grew up in New Orlean

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Instantly Rocket Your Video Marketing with this Awesome Software!!!

Internet Profits — Mon, 30 Aug 2010 09:47:14 +0000

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Daily Online Profits News – Issue #394

Internet Profits — Sun, 29 Aug 2010 20:23:01 +0000

Cup of Joe: Put Your Money Where Your Mouth Is or Shut Up!
Joe Hall says:

On Monday, weposteda piece about Philadelphia’s new Business Privilege Tax. In short the city now wants to tax bloggers whether they are making an income with their blog or not. It appears to be another case of a misguided municipality looking to bring in new revenue streams.

As expected, most bloggers are angered by this new tax. I don’t live in Philadelphia and I try my hardest to not

USA Today Restructures to Focus on Digital Products
feeds.clickz.com says:

clickz

Layoffs will hit 9 percent of staff, and paper will restructure to focus on Web and mobile.
How Can You Learn Marketing From The Grateful Dead?
Lee Odden says:

How Traditional Media Created Social Media
Mike Frey says:

Facebook Gets Sued Over Like Button on Ads
Cynthia Boris says:

There are ads that I like. Target is always kitschy and catchy. Those Mac vs PC ads are charming and I wish the Gap would go back to those great dance commercials. I really liked those. But when Facebook asks me to “like” a sidebar ad, I find that weird. Two parents in Los Angeles are finding it more than just weird. They say it’s illegal and they’re suing Facebook over it.

Parents Sue Facebook Over Ads And ‘Like’ Data
feeds.clickz.com says:

clickz

Two parents claim their respective adolescent children are being exploited for commercial purposes whenever they see a friend has “Liked” a Facebook.com ad.
How Much Should You Spend On SEO?
Jennifer Horowitz says:

It’s a tough question, especially in a bad economy.

The question really begs another question –what is your goal for your site?

U.S. Social Media Marketing Budgets Rise Slowly
David H Deans says:

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Daily Online Profits News – Issue #393

Internet Profits — Sat, 28 Aug 2010 20:19:43 +0000

The Majority of Business Are Using Social Marketing, But Why?
Cynthia Boris says:

63% of marketers are already using social media marketing while more than half of those who aren’t currently involved said they were planning on jumping in probably within the next year. But why? Extra Mile Audience Research conducted a study for PivotCon and here’s what they found out:

People said they used social media marketing because:

– We realized that social media marketing is a pow

USA Today Restructures to Focus on Digital Products
feeds.clickz.com says:

clickz

Layoffs will hit 9 percent of staff, and paper will restructure to focus on Web and mobile.
How Can You Learn Marketing From The Grateful Dead?
Lee Odden says:

How to Optimize Your Blog
gautam hans says:

Cup of Joe: Put Your Money Where Your Mouth Is or Shut Up!
Joe Hall says:

As expected, most bloggers are angered by this new tax. I don’t live in Philadelphia and I try my hardest to not

Parents Sue Facebook Over Ads And ‘Like’ Data
feeds.clickz.com says:

clickz

It’s a tough question, especially in a bad economy.

The question really begs another question –what is your goal for your site?

Are “reputation” scores a waste of time or simply misunderstood?
Doug Haslam says:

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Daily Online Profits News – Issue #392

Internet Profits — Fri, 27 Aug 2010 20:18:30 +0000

The-Sale-You-Cant-Close
Mark Hunter says: We’ve all been there. After countless calls, meetings and an endless amount of work, you just can’t get the customer to say “yes” and move forward. There can be hundreds of theories and ideas as to why this happens more times than we care to admit. Let’s put all the theories aside and get to a solution you can use right now to determine if the customer is serious.
Google’s Realtime Search: WIll It Be Real Useful?
Frank Reed says:

Yesterday Google began its rollout of its Realtime search offering. While You could send some precious time reading my description of the service let’s let the folks from Google tell you instead.

The LA Times reports

The idea is to give people one place to find timely information about an earthquake or other major event that just happened, said Dylan Casey, a product manager at Google.

Google has a

Was Fandango’s Deal Actually A List-Build Purchase by Groupon?
feeds.clickz.com says:

clickz

The movie tickets site was featured in a modestly distributed online campaign that saw excellent sales results. But who paid for the effort?
How Can You Learn Marketing From The Grateful Dead?
Lee Odden says:

10 Pitfalls to Avoid in Social Media Marketing
Mitch Arnowitz says:

I recently attended theDigital Media Conferencein Washington, DC and participated in the Social Media Marketing panel (check outvideo from the panel here).

Tips-To-Develop-Uniquely-Crazy-Campaigns
Lynne Saarte says: When you are launching a new product or service, what you want is for people to start talking about it. The more buzz you generate, the better it becomes because it stirs up interest. The way to a buzz campaign is to leap out of your box and get uniquely crazy with your campaign…
Get Google TV or Get Terrorized by Freaky Mutant Televisions [Video]
Andy Beal says:

What happens when you don’t addGoogle TVto your television?

Apparently, it turns into a freaky, one-eyed, monster that terrorizes your house, that’s what!

Check out these ads that are running to promote Logitech’spartnershipwith Google TV.

(Hat-tip)

Real Estate Sites Enjoy Benefits of Market Slowdown
feeds.clickz.com says:

clickz

As the real estate market struggles, real estate sites are seeing traffic gains and increased ad spend.
How Much Should You Spend On SEO?
Jennifer Horowitz says:

It’s a tough question, especially in a bad economy.

The question really begs another question –what is your goal for your site?

5 Helpful Facebook Places for Business Articles
firebelly says:

Facebook Places has been out just a little over a week now. Here are 5 articles to help you understand its relevancy to your business.

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KeywordElite – Video Marketing Tricks By Andrew Maule

Internet Profits — Fri, 27 Aug 2010 09:46:45 +0000

➡ bit.ly Keyword Elite 2.0 is a new keyword research tool developed by Brad Callen. He is a reputed software developer and internet marketer who has previously developed applications like SEO Elite. Keyword Elite 2 is an application that is designed specifically for the PPC and SEO marketers that want to find profitable keywords easily. Keyword Elite 2.0 provides you: ✔Keyword Surge — this program allows you to create your initial keyword list. you can create both long tail and short tail keywords by using this program. you will be bale to easily filter your results based on all possible criteria. Using Keyword Surge in KE2 you will be able to create either a small, targeted keyword list or an extremely large keyword list that you can filter down as you wish. ✔Market Research Sleuth — This program allows you to analyze your keywords in great detail, showing you just how competitive a specific niche/keyword is in each of the paid ppc search engines which includes Adwords, Yahoo Search Marketing & Bing ✔Adwords Time Machine — This program allows you to quickly and easily find profitable Adwords advertisers that you can mirror your marketing strategy after. You’ll be able to input a keyword and see an entiere six month adwords ad history for all website that have advertised with that keyword for at least 1 of the past 6 months and you’ll be able to uncover their specific Adwords keywords ✔Search Engine Dominator — Allows you to analyze how difficult it will be to …