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Daily Online Profits News – Issue #85

October 21, 2009 by · Leave a Comment 

Comcast and Twitter: Can Words Overcome Products?
Frank Reed says:

Comcast TwitterThis is the classic social media case study that finally someone has put a real face on. I read MG Siegler’s account of Comcast’s CEO Brian Roberts speaking with John Batelle of Federated Media and was getting lulled into the same Comcast story we have been reading for months now. While it is a nice piece of PR there is still an underlying reality that is not mentioned by many.TechCrunch’s S

Could-This-Be-What-Google-Means-By-Low-Share-of-Voice
Adrian Key says: There has been a small crises in the AdWords world recently with users complaining about “Low Share of Voice” error messages in their campaigns. In this article, we separate truth from fiction by, defining what “Low Share of Voice” really means, discussing the real impact that it has on your AdWords campaigns and telling you how to get your account running smoothly again.
Building vision through influencer ecosystems
Barbara French says:

Britton Manasco sparked an interesting discussion over the weekend on PR, influencers and the caliber of a client’s vision messaging. Britton’stake:

PR firms, too often, are letting their executive clients down. They are encouraging them to stroll out in the public square unclothed and unprepared. Result? Their clients are exposed as leaders without vision… It seems to me that too few have th

What To Do When Your Site Drops
Dave Davies says:

It’s happened to all of us. You wake up one morning feeling like a million bucks, you stretch and if you’re like me, you notice the eye-rolling as once again your significant other catches you with a toothbrush dangling from your mouth and a laptop or iPhone in front of you while you check rankings and emails. And then it happens – you start your browser with a search phrase already set to display


Google Acquisitions Likely to Target Mobile, Display Ads
feeds.clickz.com says:

Google Acquisitions Expected To Target Mobile, Display AdsAnalysts believe revenue-generating companies are most likely targets. (Investor’s Business Daily)

Twitter is Launching Its Own ‘Fledgling’ Wine Label(SF Weekly)

Cool Ad: “Dead Space” Roadblock Execution on GameTrailers.com(Banner Blog)

TV Industry Seeks Game Plan for Twitter(LA Times)


Wall Street Journal Ventures Further Into Paid Content World
Frank Reed says:

wsj-logo1It’s been a little while since we have drug the already weather beaten newspaper industry back into the spotlight with regard to its desperate need to generate new life. In what appears to be one of the success stories of this new era of content delivery, the Wall Street Journal is stepping up its efforts in this arena. Already one of the premier providers of a paid online version of the paper t

7-Offline-Tactics-To-Drive-Visitors-To-Your-Website
Neil Stafford says: Most of my business is web-based, but I use all and every marketing technique that can boost my sales. Offline and online together gives you a good mix of marketing processes to use if one or other slows down or stops completely. These are 7 offline ways I use to drive visitors to my website and they should be part of your marketing strategy too.
Fear & Loathing in Chinese Advertising.
Rand says:

Post image for Fear & Loathing in Chinese Advertising.

Here’s a cute campaign, excellent art direction and visuals tie together a memorable piece, sort of like a knife wrapped in hello kitty pajamas. Pretty universal in message: parents be paranoid; the message is communicated through a typical landscape of childhood dreams, which upon closer inspection reveal dangers such as eating pins, stepping on mines, or being attacked by a scorpion hiding in

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littleredbook_scorpion_0
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Yes, Your Company Really Does Need A Blog
Matt Tuens says:

The term has become so common that most people don’t know that “blog” is a condensed version of “weblog.” It is not a new form of communication, by any means. People have been blogging since man began painting on cave walls, really; it’s just that the tools have changed and the definitions of writing styles have evolved a bit (but just a bit). When the Internet


YouTube to Stream Live U2 Gig
feeds.clickz.com says:

Rock band U2 has announced that its concert at the Pasadena Rose Bowl in California on Sunday will be streamed live via YouTube. The gig will be broadcast live via the site to users in 16 countries, including the U.K., the U.S., Australia and Japan, with portions of content remaining available after the event itself.

The opportunities for brands to get involved with the event aren’t exactly clear,

>> How To Make At Least $1,000 This Week!




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