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Daily Online Profits News – Issue #83

October 19, 2009 by · Leave a Comment 

Report: Most Companies are Dumb When it Comes to Customer Intelligence
Andy Beal says:

Despite most firms indicating their involvement in customer intelligence efforts, the lack of sophistication of said efforts–and the siloing of the data–is holding back many businesses, according to a newreportfrom Forrester.

The Intelligent Approach To Customer Intelligencereport reveals more than 80% of companies say they use market research, direct marketing, and web analytics, as pa

Adrian Key says: There has been a small crises in the AdWords world recently with users complaining about “Low Share of Voice” error messages in their campaigns. In this article, we separate truth from fiction by, defining what “Low Share of Voice” really means, discussing the real impact that it has on your AdWords campaigns and telling you how to get your account running smoothly again.
Have you considered segmenting your Twitter strategy?
Daryl Pereira says:

I had an illuminating discussion with Delphine Remy-Boutang (@DelphRB), who is a social media marketing manager at IBM. She has run some successful social media campaigns and has pulled together some great slides evangelizing the use of social media for B2B marketing.

One of these presentations contained the following Twitter strategy:


(Credit for the information on this slide goes toOgilvy)

There ca

What To Do When Your Site Drops
Dave Davies says:

It’s happened to all of us. You wake up one morning feeling like a million bucks, you stretch and if you’re like me, you notice the eye-rolling as once again your significant other catches you with a toothbrush dangling from your mouth and a laptop or iPhone in front of you while you check rankings and emails. And then it happens – you start your browser with a search phrase already set to display

Anti-Dobbs Ad Money Raised Online Won’t Go to CNN says:

ClickZ News - Politics & AdvocacyLast month, Ireportedon a campaign targeting Capitol Hill staffers, CNN employees, and staff members of other media companies on Facebook. An immigration advocacy group called America’s Voices aimed to vilify CNN host Lou Dobbs. People listed on Facebook as employees of media firms including CNN, The New York Times, Politico, and AOL were served ads featuring images of the CNN anchor accompanied b

Google Wave Going Mobile
Jordan McCollum says:

google_wave_logoIn case you’ve forgotten, Google Wave is that cool newemail-is-so-last-century communication method. Currently ininvitation-only beta, some have hailed Google Wave and its instant, integrated communication as a huge timewaster, while otherslike it.

Google Wave continues to roll, too, with new clients announced for both Macs and iPhones. CalledWaveboard, the client will be a desktop version of

Neil Stafford says: Most of my business is web-based, but I use all and every marketing technique that can boost my sales. Offline and online together gives you a good mix of marketing processes to use if one or other slows down or stops completely. These are 7 offline ways I use to drive visitors to my website and they should be part of your marketing strategy too.
Social Media Works for Small Business. I Have Proof.
Paul Chaney says:

(Image attributed to Conspiracy of Happiness)

Anew survey conducted byCitibankshares some disheartening news: “Few U.S. small businesses have adopted social media outlets such as Facebook and Twitter for business uses.”

The survey states that “three-quarters of small businesses say they have not found sites such as Facebook, Twitter and LinkedIn helpful for generating business leads or exp

Yes, Your Company Really Does Need A Blog
Matt Tuens says:

The term has become so common that most people don’t know that “blog” is a condensed version of “weblog.” It is not a new form of communication, by any means. People have been blogging since man began painting on cave walls, really; it’s just that the tools have changed and the definitions of writing styles have evolved a bit (but just a bit). When the Internet

Google Acquisitions Likely to Target Mobile, Display Ads says:

Google Acquisitions Expected To Target Mobile, Display AdsAnalysts believe revenue-generating companies are most likely targets. (Investor’s Business Daily)

Twitter is Launching Its Own ‘Fledgling’ Wine Label(SF Weekly)

Cool Ad: “Dead Space” Roadblock Execution on Blog)

TV Industry Seeks Game Plan for Twitter(LA Times)

>> How To Make At Least $1,000 This Week!

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