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Daily Online Profits News – Issue #82

October 18, 2009 by · Leave a Comment 

Twitterville: A (Twittered) interview with Shel Israel
Josh Bernoff says:

TwittervilleShel Israel has written a great book,Twitterville,that really shows how businesses large and small can use Twitter as a communications tool. I loved it because of the richness of the stories. Worth your time.

We conducted an experiment — we did an interview via Twitter earlier today. As one of our spectators,rrupinski, commented: “Interesting experiment – but like watching conversation by telegrap

What To Do When Your Site Drops
Dave Davies says:

It’s happened to all of us. You wake up one morning feeling like a million bucks, you stretch and if you’re like me, you notice the eye-rolling as once again your significant other catches you with a toothbrush dangling from your mouth and a laptop or iPhone in front of you while you check rankings and emails. And then it happens – you start your browser with a search phrase already set to display

FTC Responds to IAB Letter on Blogger Guidelines says:

Yesterday the Interactive Advertising Bureautook a jab at the Federal Trade Commission’s revised guidelineson online endorsements. Put simply, theguidelinescall for online reviewers to disclose payment or affiliation with marketing campaigns or advertisers.

The way the IAB sees it, the FTC is unfairly favoring traditional media over digital media. In aletter sent to the FTC chairman, IAB prez Randy

Have you considered segmenting your Twitter strategy?
Daryl Pereira says:

I had an illuminating discussion with Delphine Remy-Boutang (@DelphRB), who is a social media marketing manager at IBM. She has run some successful social media campaigns and has pulled together some great slides evangelizing the use of social media for B2B marketing.

One of these presentations contained the following Twitter strategy:


(Credit for the information on this slide goes toOgilvy)

There ca

Yes, Your Company Really Does Need A Blog
Matt Tuens says:

The term has become so common that most people don’t know that “blog” is a condensed version of “weblog.” It is not a new form of communication, by any means. People have been blogging since man began painting on cave walls, really; it’s just that the tools have changed and the definitions of writing styles have evolved a bit (but just a bit). When the Internet

Anti-Dobbs Ad Money Raised Online Won’t Go to CNN says:

ClickZ News - Politics & AdvocacyLast month, Ireportedon a campaign targeting Capitol Hill staffers, CNN employees, and staff members of other media companies on Facebook. An immigration advocacy group called America’s Voices aimed to vilify CNN host Lou Dobbs. People listed on Facebook as employees of media firms including CNN, The New York Times, Politico, and AOL were served ads featuring images of the CNN anchor accompanied b

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