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Daily Online Profits News – Issue #72

October 8, 2009 by · Leave a Comment 

Is Yahoo’s New Mobile Homepage Really the “World’s Most Advanced”?
Andy Beal says:

When your announcement claims you’ve launched the “World’s Most Advanced Mobile Homepage,” you’d better live up to the hype–or this Pilgrim’s going to cut you down.

Well, the verdict is in on the new Yahoo mobile homepage, and it’s actually pretty darn good.

The new mobile homepage ( is now compatible with more than 1,900 different mob

Lani and Allen Voivod says: Historically speaking, there used to be an idea that certain kinds of marketing tactics were reserved for certain kinds of businesses and brands. You might have expected a circus company to stage a big to-do in Times Square, for example, but not a home appliance company.
Social Media Marketing versus Social Influence Marketing
shivsingh says: Why call the bookSocial Media Marketing for DummiesversusSocial Influence Marketing for Dummiesand is there any difference? I’ve been asked this a few times so I thought I’d answer it here. First some definitions – social media marketing is about using the social media platforms to market to customers or in other words to participate in the conversations wherever they maybe taking place in an auth

Google Launches Smartphone Specific AdSense Units says:

adsensemobile.JPGIn attempts to improve opportunities for advertisers and publishers on the mobile platform, Google is rolling out larger ad units for display on smartphones such as the iPhone and Android-enabled devices through its AdSense Mobile product.

Announcing the feature in a blog post, Google said the new units would “help to nurture the smartphone ecosystem by encouraging the creation of more mobile conte

The Google Shuffle?
Jonathan Anthony and Kyle Krenbrink says:

Has your website recently sunk to “Davy Google Jones Jr’s Locker”?

Webmasters and SEO gurus have been scratching our heads for a few weeks now trying to figure out what has been happening to Google’s SERP rankings. After scouring blogs and forums for the last few days, it would seem that there is no real consensus. In fact, it seems that no one is willing to even speculate much as to what

FTC Confirms Bloggers Need Not Fear the $11,000 Fines
Andy Beal says:

For those of you in a panic over the FTC’splans to fine bloggers $11,000–each time they don’t disclose a sponsored endorsement–can put down the brown paper bag. It’s not as bad as it appears.

Fast Companyasked Richard Cleland, assistant director, division of advertising practices at the FTC, a number of questions about the new guidelines.

Here’s the one that will

  1. ;-)

Jerry Bader says: Everyone wants to do more business. Everyone occasionally runs a promotion, a new marketing initiative, a product launch, or a new seasonal lineup. Everyone has a website stuffed with all kinds of content ranging from the important to the useless. But only the truly smart business minds understand that campaigns require their own space and identity if they are to succeed. And when it comes to usin
Consumers Need to Hear About You via Social Media… then they’ll search for your brand
dirkthecow says:

Despite various stats that cast doubts on theeffectiveness of online advertisingin general, the one area that is generally held to be a success is paid for search. New research by Comscore and GroupM (viaMarketing Charts) now shows that if consumers have had exposure to brands via social media, they are more likely to be receptive to search terms related to brands.

Comscore’s results show that cons

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Nielsen and IAB Display Ad Reports Off by $540 Million says:

A little addendum on some big numbers:

As a followup to mypiece today on differences between online ad reportsfrom TNS, Nielsen, and Interactive Advertising Bureau/PricewaterhouseCoopers, not only are the methodologies used by IAB far different from TNS and Nielsen, resulting in disparate ad spending growth rates, the actual dollar amounts estimated by Nielsen and IAB (TNS won’t divulge theirs) are

What To Do When Your Site Drops
Dave Davies says:

It’s happened to all of us. You wake up one morning feeling like a million bucks, you stretch and if you’re like me, you notice the eye-rolling as once again your significant other catches you with a toothbrush dangling from your mouth and a laptop or iPhone in front of you while you check rankings and emails. And then it happens – you start your browser with a search phrase already set to display

>> How To Make At Least $1,000 This Week!

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