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Daily Online Profits News – Issue #71

October 7, 2009 by · Leave a Comment 

Our Fling With Bing Has Lost Its Zing
Andy Beal says:

It’s time for Microsoft to put the champagne back on ice: Bing’s market share gains are starting to evaporate.

StatCounter was the first to daresuggestthat Bing was losing its sting, but now newHitwisedata suggests both Bing and Yahoo have lost US audience share in the past month:

At first glance, it looks like Bing has lost 5 percentage points of market share, but the “-5%” re

Olympics Must Embrace Digital & Social Media Or Lose Youth Audience
Derek Baird says:

image from farm2.static.flickr.com

In a keynote speech on digital media at the International Olympic Committee’s Congress, Martin Sorrell (CEO of London-based agency WPP Group) urged theIOCto embrace younger generations and “learn from the likes of YouTube or risk losing young viewers for life.”

Among hisother recommendations:

  • You have to let users users play–with your content, your assets–in their own way.
  • Sorrell advised globa

Think Tank Hopes FDA Gets Clue on Pharma Web Advertising
feeds.clickz.com says:

Earlier this yearthe Food and Drug Administration sent letters to pharma companies, accusing them of violating regulations about presenting drug information to consumers in their search ads.

Today, free market think tankCompetitive Enterprise Institute released a paperdesigned to influence the conversation about government regulation of pharma advertising online. In particular, the organization hop


The Google Shuffle?
Jonathan Anthony and Kyle Krenbrink says:

Has your website recently sunk to “Davy Google Jones Jr’s Locker”?

Webmasters and SEO gurus have been scratching our heads for a few weeks now trying to figure out what has been happening to Google’s SERP rankings. After scouring blogs and forums for the last few days, it would seem that there is no real consensus. In fact, it seems that no one is willing to even speculate much as to what


When Google Manually Adjusts Rankings, Does It Violate a New Yahoo Patent?
Andy Beal says:

The next time you suspect Google has manually adjusted your search results, you can do more than simply complain at WebmasterWorld, you can snitch to Yahoo.

The #2 search engine was just awarded a patent for its “Method and apparatus for search ranking using human input and automated ranking.” In other words, Yahooholds a patenton human editing of search results.

Now, I admit that I’

;-)

3-Reasons-for-Serious-Brands-and-Businesses-to-Jump-Into-Social-Media
Lani and Allen Voivod says: Historically speaking, there used to be an idea that certain kinds of marketing tactics were reserved for certain kinds of businesses and brands. You might have expected a circus company to stage a big to-do in Times Square, for example, but not a home appliance company.
iSnack 2.0… Kraft Foods Crowdsourcing Boomerangs Down Under
Daniel Young says:

Kraft today announced that Australianshave votedfor a name to replace the seriously unpopular and high criticisediSnack 2.0.

Kraft gave customers the opportunity to vote for one of six names in response to the negative publicity.  We’re told that around 10,000 customers voted for Cheesybite, equivalent to 36% of the total vote making it the most popular name –  just pipping‘none of th

Kraft poll

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Google Launches Smartphone Specific AdSense Units
feeds.clickz.com says:

adsensemobile.JPGIn attempts to improve opportunities for advertisers and publishers on the mobile platform, Google is rolling out larger ad units for display on smartphones such as the iPhone and Android-enabled devices through its AdSense Mobile product.

Announcing the feature in a blog post, Google said the new units would “help to nurture the smartphone ecosystem by encouraging the creation of more mobile conte


What To Do When Your Site Drops
Dave Davies says:

It’s happened to all of us. You wake up one morning feeling like a million bucks, you stretch and if you’re like me, you notice the eye-rolling as once again your significant other catches you with a toothbrush dangling from your mouth and a laptop or iPhone in front of you while you check rankings and emails. And then it happens – you start your browser with a search phrase already set to display

>> How To Make At Least $1,000 This Week!




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