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Daily Online Profits News – Issue #70

October 6, 2009 by · Leave a Comment 

Is Your Agency Making Social Media Easy?
Jason Falls says:

One of the biggest challenges brand-side marketers face in dealing with social media is incorporating the necessary time to monitor and respond to conversation online. Marketers are busy people. Most only spend about 10-20 percent of their time dealing with advertising or their agency partners. One of the biggest challenges for advertising and public relations agencies in relation to social media

A Zeitgeits & Coffee Dashboard view featuring Facebook and Twitter posts for internal and client review. (Click for larger image.)
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British Band Finds Viral Success with “Greatest Hits of YouTube” Video says:

This YouTube video was doing the rounds last week, and was initially brought to my attention via Twitter. Essentially it’s just a montage of “the funniest” videos from around YouTube, but it has attracted almost 2.2 million views since it was posted on September 13th — 700,000 more than when I first viewed it on Thursday.

What interested me, however, is the fact the video was created to promote ma

The Google Shuffle?
Jonathan Anthony and Kyle Krenbrink says:

Has your website recently sunk to “Davy Google Jones Jr’s Locker”?

Webmasters and SEO gurus have been scratching our heads for a few weeks now trying to figure out what has been happening to Google’s SERP rankings. After scouring blogs and forums for the last few days, it would seem that there is no real consensus. In fact, it seems that no one is willing to even speculate much as to what

How to Brand Yourself Without Alienating Your Company
Dan Schawbel says:

There are a ton of arguments and insights on the struggle betweenpersonal brandingand corporate branding in the blogosphere and through different organizations right now.This might be the hottest topic in this space based on what I’ve read and experienced for myself, being a brand behind a Fortune 200 brand, lately.  I’m prone to getting asked “so how does your company let you do all of

Microsoft Trumpets In-Game Ad Performance (Recommended Reading) says:

A few stories ClickZ’s editors are reading:

Microsoft Trumpets In-Game Ad Performance. Microsoft Advertising GM JJ Richards tackles what he says are misconceptions about the performance and effectiveness of Massive, the company’s in-game ad network. (Microsoft Advertising blog)

Can Google Stay on Top of the Web?(BusinessWeek)

Ad Networks On Edge As Facebook Shuts Down Developers(AllFacebook)

Yahoo Buy

What To Do When Your Site Drops
Dave Davies says:

It’s happened to all of us. You wake up one morning feeling like a million bucks, you stretch and if you’re like me, you notice the eye-rolling as once again your significant other catches you with a toothbrush dangling from your mouth and a laptop or iPhone in front of you while you check rankings and emails. And then it happens – you start your browser with a search phrase already set to display

Lani and Allen Voivod says: Historically speaking, there used to be an idea that certain kinds of marketing tactics were reserved for certain kinds of businesses and brands. You might have expected a circus company to stage a big to-do in Times Square, for example, but not a home appliance company.

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