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Daily Online Profits News – Issue #633

April 30, 2011 by · Leave a Comment 

Facebook Delivers 1/4 of All Display Ad Impressions: a Fun Visual Analogy
Boothyboy says: In 2009, Facebook impressions represented 9% of total display ad impressions delivered by major publishers, in 2010 it was 24% – what will it be this year, 40% ?!! Scary
Mark Hunter says: We’ve all been there. After countless calls, meetings and an endless amount of work, you just can’t get the customer to say “yes” and move forward. There can be hundreds of theories and ideas as to why this happens more times than we care to admit. Let’s put all the theories aside and get to a solution you can use right now to determine if the customer is serious.
Google Panda Update Victim HubPages Posts Quality Standards in Recovery Effort
Chris Crum says:

We’ve covered HubPages a number of times since Google’s Panda update originally launched, as they were one of the victims that lost significant search visibility as a result. Since the update, the site has been making various adjustments to its editorial policy and certain features.

Interestingly enough, aGoogler actually posted a guest post to the HubPages blogbefore the Panda update r

FTC Tells Cap ‘N Crunch and Friends to Set Sail
Cynthia Boris says:

Unless Cap ‘N Crunch can start hawking carrot sticks, this popular advertising icon may have to sail off into the sunset in the near future.The FTC is proposing a new set of guidelinesfor food advertising aimed at children and there’s no tolerance for anything sugary, fatty or fun.

Health and Human Services Secretary Kathleen Sebelius is quoted as saying,

“Children are strongly influen

Finance Search CPCs Grew Substantially in March
Jack Marshall says:

Advertisers in the finance category spent 40 percent more on search ad clicks in March.

The KISS Method for Determining Social Media ROI
socmedsean says: Attend any corporate meeting on social media initiatives and it’s likely that you’ll hear a question or two along the lines of “how is this selling us more product” or “what’s the ROI on these activities”? Unfortunately, many social media strategists get caught up in the numbers that relate specifically to social media and they forget about the numbers that are meaningful to their bu
Lynne Saarte says: When you are launching a new product or service, what you want is for people to start talking about it. The more buzz you generate, the better it becomes because it stirs up interest. The way to a buzz campaign is to leap out of your box and get uniquely crazy with your campaign…
Internet Freedom Report: U.S. Number 2, Iran Worst Oppressor
Josh Wolford says:

According to a report released byFreedom Housetitled Freedom on the Net 2011, Iran is the worst country when it comes to online freedom.  The top three countries, in order, are Estonia, The United States and Germany.

The study judged countries based on three specific criteria: Obstacles to internet access, limits on content and violations of user rights.  They assigned each country a numerical sc

It’s Going to be a Happy Mother’s Day for Retailers
Cynthia Boris says:

Smile mom, according to National Retail Federation, the average person buying for Mother’s Day is expected to spend $140.73 on gifts, up from $126.90 last year, with total spending expected to reach $16.3 billion. That’s a lot of flowers and cards.

BIGresearch conducted the NRF’s2011 Mother’s Day Consumer Intentions and Actionssurvey and they found that mom will be getting more elec

Mothers Day 2011 - Average Spending_small

The Week in Ads: Jack Daniel’s, Fast Five, Miracle Whip [Gallery]
Jack Marshall,Amara Mastronardi says:

A look at some of the best online ad executions from around the Web this week.

>> How To Make At Least $1,000 This Week!

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