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Daily Online Profits News – Issue #609

April 6, 2011 by · Leave a Comment 

Mark Hunter says: We’ve all been there. After countless calls, meetings and an endless amount of work, you just can’t get the customer to say “yes” and move forward. There can be hundreds of theories and ideas as to why this happens more times than we care to admit. Let’s put all the theories aside and get to a solution you can use right now to determine if the customer is serious.
Search Quality Should Trend Upward With Expert Content
Chris Crum says:

We talk about search quality a lot these days, particularly since the rise of content farms, and Google’s efforts to improve in light of them. While the quality of a search result isn’t always life or death, results for certain kinds of queries can indeed provide life-altering experiences for the user, depending on how they absorb the information that they’re given.

Now, I’l

Cancer Search Habits

Kotex Seeks Girls’ Help to Design New Pad
Lisa Lacy says:

“Ban the Bland” initiative will use online design submissions as a starting point.

The Pros and Cons of Using an Alias for Your Online Persona
AlexisBonari says: The publishing world has a long history of authors using pseudonyms for various reasons, some of which fit into a modern context and some which were products of their time. For example, in the years prior to Women’s Suffrage, it was common for female authors to publish under a male pseudonym. Although this isn’t the case today, there are still plenty of good reasons why one would want to use a
Customer Insight Tops List of Social Media Expectations
Cynthia Boris says:

When asked what they expected to get out of social media followers, most of the brand marketers surveyed went with insight over money.

eMarketer took a look at this July 2010 surveyand they made this easy to read chart that you see here on the right.

As you can see, less than half of the respondents expected to see a short-term or long-term increase in sales due to social media. I’m sure they&

Lynne Saarte says: When you are launching a new product or service, what you want is for people to start talking about it. The more buzz you generate, the better it becomes because it stirs up interest. The way to a buzz campaign is to leap out of your box and get uniquely crazy with your campaign…
Amazon Earns Top Spot In Reputation Study
Doug Caverly says:

In an objective sense, Amazon’s an impressive company, and its stock’s performance (up 41 percent in the last year) means investors who value money should respect it.  But Amazon seems to have done a great job balancing financial acumen with people smarts, earning the top spot on a “reputable companies” list today.

Forbes Media and a consulting firm known as theReputation I

Obama’s 2012 Web Campaign Aims to Re-energize – and Retarget
Kate Kaye says:

Obama for America is using online ads before launching TV or other traditional ad efforts.

Serving the Social Customer at
CliffFigallo says: An interview with Overstock CEO Patrick Byrne. “I’ve always liked social media. I’m by nature a classical liberal, which is what some people today would call a libertarian – sort of a small “L” libertarian – and to us the whole social media angle really conforms to my understanding of how the world really works. We opposed centralized, hierarchical centers of power and authority,
Enter the IAB Seal of Approval
Cynthia Boris says:

After many months of talk about a set of self-policing rules for digital marketers, the Interactive Advertising Bureau (IAB) has finally launched their Ad Network & Exchange Quality Assurance Certification program.

Thenew IAB guidelines is a 35-page documentthat covers such topics as Acquiring Inventory, an Online Media Rating System, Data Disclosure and methods of handling customer complaints.

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