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Online Profits News

Daily Online Profits News – Issue #604

April 2, 2011 by · Leave a Comment 

Millennial Media Shows Growth in Local Market Targeting
Cynthia Boris says:

Mobile advertising platform, Millennial Media has released theirSMART Lite report for Februarywhich gives you a quick look at key stats.

Most notable for this month is a 22% increase month-over-month in local market targeting which was driven mostly by Telecommunications, Restaurant, and Insurance advertisers. As you can see from the chart, nearly half of all mobile ads are now targeted as opposed

Will the New York Times Paywall Succeed?
JonThomas says: The advertising revenue model and the subscription model aren’t “two great tastes that taste great together.” In fact, they’re in direct conflict. Advertising revenue is based on eyeballs and interactions — to increase it, you would make your site more broadly appealing (less specialized), more accessible (less exclusive), plus make your ads as diverting/distracting as possible (less val
Ranking The April Fools Pranks On The Internet
John Vinson says:

April 1st, a day that some cherish and enjoy, while others scoff at all the false information being released on the internet. You then have the people in the comment sections which are proud for discovering which news is fake, and is a prank. Which is followed by the people who show disappointment at being fooled. Some sites are better at April Fools than others, and here’s a list of the bes


AP’s Do-Not-Track Program Shows Challenges of Browser Privacy Tools
Kate Kaye says:

Countless third party analytics and ad tracking systems enabled by AP-related sites will still track.


The-Sale-You-Cant-Close
Mark Hunter says: We’ve all been there. After countless calls, meetings and an endless amount of work, you just can’t get the customer to say “yes” and move forward. There can be hundreds of theories and ideas as to why this happens more times than we care to admit. Let’s put all the theories aside and get to a solution you can use right now to determine if the customer is serious.
Internet Ad Spending Not Equal to Internet Usage
Cynthia Boris says:

Internet ad spending is on the rise, but according to thosestatistical geniuses at eMarketer,the rise isn’t equal to the rise in actual internet usage.

What they did was look at the amount of time the average adult spends watching TV, reading the paper, surfing on the internet, etc. Then they matched those percentages to the percentage of the overall ad spending dollars by category.

Here&#8217

SEO Company Introduces Toilet Paper Rationing
newspapergrl says: Employees were encouraged to “be green” and watch the resources used, including water usage. They were urged to keep flushing to a minimum and not to let the faucet run while washing their hands. There will be a drawing with prizes such as candy bars from the Dollar Store to reward those who comply.
Google Tackles SSL Certificate Security
Doug Caverly says:

Less than a month ago, a security incident involving SSL certificates and at least one Iranian hacker took place, startling more than a few experts in the process. Now, demonstrating its technical expertise and general goodwill (along with a sense of self-preservation), Google’s stepped forward with some thoughts.

Researchers at the search giant are apparently working on two projects, the fir


McDonald’s Tests Geotargeted Twitter Ads
Christopher Heine says:

Quick-serve brand’s Canadian division looks to increase followers via Promoted Accounts.


Tips-To-Develop-Uniquely-Crazy-Campaigns
Lynne Saarte says: When you are launching a new product or service, what you want is for people to start talking about it. The more buzz you generate, the better it becomes because it stirs up interest. The way to a buzz campaign is to leap out of your box and get uniquely crazy with your campaign…

>> How To Make At Least $1,000 This Week!




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