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Daily Online Profits News – Issue #598

March 26, 2011 by · Leave a Comment 

CBS Says Age and Sex Don’t Matter
Cynthia Boris says:

TV network CBS is taking a stance about sexism and ageism, but it has nothing to do with their hiring practices, it has to do with viewer demographics. CBS is working with Nielsen to devise a new way for categorizing viewers, one that is based on viewer behavior instead of their vital stats.

AdAge got the scoopfrom CBS Corp. Chief Research Officer David Poltrack, who talked about the idea at the Ad

Online & mobile disaster relief efforts for Japan
maddiegrant says: There was a question on an ASAE listserve last week from a Japanese AMC looking for online/mobile examples of what associations and nonprofits could do to help with Japanese relief efforts following the earthquake a couple of weeks ago. I scoured my Reader and fired off a few links (including some about social networks and tech companies and startups); and it seemed like a good idea to repost them
LivingSocial Catches Groupon: Has Groupon Peaked?
Josh Wolford says:

You’ve got to wonder how things would be looking if Groupon had agreed to be acquired by Google when it had the chance. Groupon has been taking the world by storm, and has been considered one of the hottest startups of the past year or so. Lots of other companies are catching on to Groupon’s game, however, and it’s looking less likely than any one company – Groupon included

The Week in Ads: Ford, Puma, Dove [Gallery]
Jack Marshall,Amara Mastronardi says:

A look at some of the best online ad executions from around the Web last week.

Mark Hunter says: We’ve all been there. After countless calls, meetings and an endless amount of work, you just can’t get the customer to say “yes” and move forward. There can be hundreds of theories and ideas as to why this happens more times than we care to admit. Let’s put all the theories aside and get to a solution you can use right now to determine if the customer is serious.
Kitchen Table Conversation and Making Your Customers Feel At Home
Cynthia Boris says:

Have you ever been to an ING Direct cafe? They’re opening a new one in San Francisco and here’s how they describe it in the press release.

Designed to make saving money and banking a true retail and community experience, the Cafe will be a place where locals can have kitchen table conversations about finances and get to know ING DIRECT.  Also, the community can get a great cup of coffe

Guy Kawasaki on the Art of Enchantment
BrianSolis says: Guy stopped by the studio to discuss the release of his new book, Enchantment: The Art of Changing Hearts, Minds, and Actions. It’s a lively discussion that takes us on a journey that focuses on the importance of engagement, enchantment, and delivering “magical experiences.”
Foursquare Shows Interest In UK Expansion
Doug Caverly says:

Check-in company Foursquare may itself be on the move in a sense.  Although nothing’s certain just yet, its cofounder and CEO, Dennis Crowley, has gone on the record stating that he’d like to establish an office in the UK rather soon.

Emma Barnettwrote earlier today after interviewing Crowley, “He said that they would like to open up a Foursquare office in the UK at ‘some p

Huge Aligned With Unilever; Bossert to R/GA New York [Execs/Accounts]
Amara Mastronardi says:

Lowe & Partners tapped Huge as its preferred digital partner for Unilever.

Lynne Saarte says: When you are launching a new product or service, what you want is for people to start talking about it. The more buzz you generate, the better it becomes because it stirs up interest. The way to a buzz campaign is to leap out of your box and get uniquely crazy with your campaign…

>> How To Make At Least $1,000 This Week!

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