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Daily Online Profits News – Issue #594

March 22, 2011 by · Leave a Comment 

Ebooks Prevail Over Print Sales in January
Cynthia Boris says:

It might be a sad day for bookstores, but it’s a great day for readers. According to the Association of American Publishers,ebook sales rose 115% in Januarybeating out both paperback and hardcover sales in the same month.

Paperback sales in January were dismal, dropping to 39 million, well below ebooks’ 69.9 million sales figure. Adult hardcover books pulled in $49.1 million which is an

Coca-Cola Cuts Ad Spend by 6.6% and Invests More in Social Media
mattrhodes says: While Coke Zone is considered to be a valuable point of interaction with consumers, what’s more interesting is that using social media has allowed Coca-Cola to break out of the stop-start cycle of more traditional media campaigns and to start engaging on a more frequent, ongoing basis. Coca-Cola’s social media strategy is clearly about long-term sustainable engagement, developing advocacy and
Google Street View Okayed By German Court
Doug Caverly says:

German citizens may soon have the opportunity to wave at (or dodge) many more cars sporting 15 camera lenses.  In a big win for Google, a Berlin court has ruled that the Street View program doesn’t break any of Germany’s laws.

A little refresher for anyone who hasn’t been following along: Germany’s the country in which so many politicians and private citizens expressed conc

Web Ads to Draw Nearly 25% of Local Spend by 2015
Kate Kaye says:

Daily deals craze and smartphone growth drive spending, says BIA/Kelsey.

Mark Hunter says: We’ve all been there. After countless calls, meetings and an endless amount of work, you just can’t get the customer to say “yes” and move forward. There can be hundreds of theories and ideas as to why this happens more times than we care to admit. Let’s put all the theories aside and get to a solution you can use right now to determine if the customer is serious.
Mobile, Mortar and the Scan and Scram Shopper
Cynthia Boris says:

Yesterday, I went to the closing sale at my local Borders (sigh, and yes, I have book sales on the brain today). They had blu-ray box sets marked down 40%, so thinking I was getting a great deal, I decided to buy one. After I bought it, I used my Google Goggles to look up the item online and found that the price I paid was the same as Amazon’s everyday, low price. If I had scanned before I b

Happy 5th Birthday @Twitter: A look at Twitter’s growth by the numbers
BrianSolis says: Five years ago today, Twitter’s @Jack published the very first Tweet, the first of billions of Tweets that would eventually change the way millions of people share, learn, and communicate.
Kevin Rose Still at Digg, Diggs up 20%
Chris Crum says:

There has been a lot of talk about the “death” of Digg and how Kevin Rose has distanced himself from the site, while he works on a different startup.According to Digg, Rose is still sticking around, and they’re not doing so bad.

“We’ve been hearing a lot about how Kevin Rose is launching something new,” writes CEO Matt Williams on the company blog.  ”Every

Digg CEO Matt Williams on Digg's Present and Future

What T-Mobile and AT&T Spend Online
Kate Kaye says:

AT&T spent about twice as much on online display as T-Mobile in 2010, according to Kantar Media.

Lynne Saarte says: When you are launching a new product or service, what you want is for people to start talking about it. The more buzz you generate, the better it becomes because it stirs up interest. The way to a buzz campaign is to leap out of your box and get uniquely crazy with your campaign…

>> How To Make At Least $1,000 This Week!

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