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Daily Online Profits News – Issue #546

February 2, 2011 by · Leave a Comment 

Facebook Clicks Fade as CPC Rises
Cynthia Boris says:

1,500 Advertising Campaigns

11,200 Individual Ads

2.2 Million Clicks

0 Happy Marketers

“Facebook Advertising Performance Benchmarks & Insights”is the latest whitepaper from Webtrends and it brings some sobering news. In short, Facebook ads aren’t turning out to be the gift to marketing we’d hoped and maybeEric Schmidt was right,Google has nothing to worry about.

The most telling pie

Careless Linking Leads To PageRank Sinking!
Daren Bach says: What hope is there for websites who have not even optimised their site or the anchor links take ten clicks to reach a page or even fail to direct as required! Often this is the fault of a lack of precision and careful attention to how brand/URL/site anchors are interpreted.
Google Instant And SEO
Dave Davies says:

From the moment Google Instant was announced back onSeptember 8there have been forum chats, blog posts, articles and podcasts discussing the ramification of this new technology. Some have called it the “Death of SEO” which others (myself included) have proclaimed this a step forward and an opportunity for SEO’s, not a threat. And then of course there’s those who don’t even know there’s

      Kibbles ‘N Bits Serves Geo-Social With Print Ads
      Christopher Heine says:

      Dog food brand runs 30-day campaign that combines USA Weekend magazine with Whrrl’s “Society” platform.

      Mark Hunter says: We’ve all been there. After countless calls, meetings and an endless amount of work, you just can’t get the customer to say “yes” and move forward. There can be hundreds of theories and ideas as to why this happens more times than we care to admit. Let’s put all the theories aside and get to a solution you can use right now to determine if the customer is serious.
      Old Fashioned Message Boards Still Get the Job Done
      Cynthia Boris says:

      71% of the Inc. 500 companies surveyed said they are using Facebook for marketing, up 61% from last year. It’s the biggest bite of social media pie but according to the same survey that bite is loaded with empty calories. (That’ll teach me to write when I’m hungry.)

      The survey was conducted by the University of Massachusetts Dartmouth Center for Marketing Research and waspresented

      Jammin’ with IBM
      Robin Carey says: The folks at IBM have asked me to take part in something I first reported on in 2007, and it's an invite I've been craving ever since: an honest-to-god, genuine-article IBM Jam. IBM trail-blazed this early form of social media before Mark Zuckerberg spent his first $15,000, and this particular one is an interactive discussion about the growing influence of social technology in business.
      Making The Most Of The Holidays
      Dave Davies says:

      The holidays are fast approaching and with them the short window of vast opportunity for many online retailers. As an SEO we get inundated with panicked requests for rankings before the holidays. Of course that’s not going to happen at this point (at least – I wouldn’t start organic SEO campaigns now for the holiday season) so what can you do to make the most of what you’ve got this holiday

      Traditional Tops Social for Congressional Advocacy
      Kate Kaye says:

      Channels like Facebook, Twitter, and YouTube are important, but study shows traditional channels still hold more weight.

      Lynne Saarte says: When you are launching a new product or service, what you want is for people to start talking about it. The more buzz you generate, the better it becomes because it stirs up interest. The way to a buzz campaign is to leap out of your box and get uniquely crazy with your campaign…

      >> How To Make At Least $1,000 This Week!

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