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Daily Online Profits News – Issue #52

September 19, 2009 by · Leave a Comment 

Three Ways to Align PR and Interactive Marketing
Dan Greenfield says:


Joe Ciarallo’spostabout the PRSA seeking to establish industry wide measurement standards dovetails with my post today.  I want to take a closer look at three long standing “tensions” that hinder alignment between PR andinteractive marketingand propose starting points to resolve them.

Why is alignment so important?  Social media is making so. We have to confront traditional ways of

[Post to Twitter]

Google Now Lets You Strip Parameters from URLs
Jordan McCollum says:

Two years ago, Yahoo heardrequests from SMX Advancedattendees andadded a Dynamic URL Rewritingfeature to Yahoo Site Explorer, allowing webmasters to remove parameters from URLs, like session IDs, that might create duplicate content issues or otherwise confuse search engines. Now Google’s finally catching up. As Exoogler Vanessa Fox reports at search Engine Land,Google has added a feature to

Thomas Christopher says: It’s the common folklore, almost certainly true, that you will lose a lot of affiliate sales if you don’t hide the fact that a link is an affiliate link, that people will go out of their way to remove your affiliate information from the link before they use it.
Facebook Party: An Off-the-Record Event says:

Journalists planning to attend the Facebook GeneratioNext Wrap Party during next week’s Advertising Week just got this advisory: It’s going to be an off-the-record event.

Does that mean we’re going to have to leave our camera phones at the door? That doesn’t seem very social.

The Google Shuffle?
Jonathan Anthony and Kyle Krenbrink says:

Has your website recently sunk to “Davy Google Jones Jr’s Locker”?

Webmasters and SEO gurus have been scratching our heads for a few weeks now trying to figure out what has been happening to Google’s SERP rankings. After scouring blogs and forums for the last few days, it would seem that there is no real consensus. In fact, it seems that no one is willing to even speculate much as to what

The Battle to Align PR and Interactive Marketing
Dan Greenfield says:


Interactive Marketing and PR:  Star Trekprovides a good visual

Today I continue a recentdiscussionabout the challenges in aligning PR and interactive marketing. The battle lines are drawn with the two sides competing for the hearts and minds of clients.

Consider these two quotes:

The first is from JonathanKopp, Global Director,Ketchum Digital.

PR firms are poised to lead the way in soci

[Post to Twitter]

Cup of Joe: The Magic of Sincerity
Joe Hall says:

Here’s a little confession: I am a big fan of magic. I actually took lessons as a kid and continued it as a hobby through high school, and briefly considered it as a career in college. So it’s no surprise that I would be familiar with Steve Fearson. Fearson is one of the magicians that pioneered the downloadable magic business model. In essence Steve sells “information products” ab

Meredith Liepelt says: Everyone these days is using social media, the question is; “Is It Worth It?” Networking, when done online or offline is worth it. In this article you will visit five key reasons to take the time to learn the benefits of social media. Social media is the wave of the future so if you want to make it a goal for 2009 to reach more potential clients nationally, internationally, or even globa
In a week when… says:

I’m settling into my new role at Search Engine Watch, ClickZ and Search Engine Strategies. I’m meeting lots of new people and digging my way out of a lot of paperwork and red tape. In between, the industry has been ticking along and I’ve hardly had a moment to notice what has been going on. I thought it may be a good idea to have a reflection on a few things that certainly did catch my attention t

What To Do When Your Site Drops
Dave Davies says:

It’s happened to all of us. You wake up one morning feeling like a million bucks, you stretch and if you’re like me, you notice the eye-rolling as once again your significant other catches you with a toothbrush dangling from your mouth and a laptop or iPhone in front of you while you check rankings and emails. And then it happens – you start your browser with a search phrase already set to display

>> How To Make At Least $1,000 This Week!

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