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Daily Online Profits News – Issue #404

September 10, 2010 by · Leave a Comment 

The NFL Kicks Off Tonight: Do You Know Where Your Sports Fan Is?
Frank Reed says:

Marketers like well-defined groups of people. They like people who are passionate about something and who are dedicated to following whatever that is until the bitter end.

Why? Because if that group makes it that easy to pin them down and their particular likes and dislikes can be discerned then you have the captive audience that could really help your bottom line.

Sports provides those kinds of aud

Digital Wunderkinds Discuss the Best Teen-Focused Campaigns says:


Ray-Ban, Best Buy, and “Double Rainbow” songsters top the list of great youth-targeted campaigns, according to teen marketing sensations.

How Can You Learn Marketing From The Grateful Dead?
Lee Odden says:

Sometimes we learn best about doing things in new and innovative ways by understanding them in terms of something we already know. Stories provide useful context and perspective and that’s exactly what David Meerman Scott has done with his latest book that’s just been announced: “Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in

Where In The World Is B2B Social Media ROI?
Jeremy Victor says:

Is this a familiar scene? Are you spending a lot of timetalkingabout B2B social media and content marketing, only notactingbecause you can’t findROI?

New Report: Making the Most of Transactional Emails
Cynthia Boris says:

According to a newExperian Marketing Services report, transactional emails that include relevant and related products and services have 20%  higher transaction rates than those without.

Blown away, aren’t you? Okay, probably not. It’s no big marketing secret that suggestive selling and cross-promotions work, so why doesn’t everybody do it?

Let’s go back to basics. A transactional email is o

Tribal DDB Picks Up Creative Director, Planner in New York says:


Seth Friedman joins as head of planning and Al Patton as creative director.

How Much Should You Spend On SEO?
Jennifer Horowitz says:

It’s a tough question, especially in a bad economy.

The question really begs another question –what is your goal for your site?

If you are operating it as a real business where you hope to either supplement your current income or rely on it as your sole source of income – then you need to be prepared to invest in search (it’s often the foundation of your marketing and a consi

Yes, Content Is King – But Don’t Forget About Strategy.
Caitlin McCabe says:

“I am the Lizard King.  I can do anything.” ~ Jim Morrison

>> How To Make At Least $1,000 This Week!

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