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Daily Online Profits News – Issue #380

August 15, 2010 by · Leave a Comment 

WOMM: Let Your Employees Do the Talking
Cynthia Boris says:



When it comes to word of mouth marketing,GasPedal says there are three talkers you may have overlooked. One of them you see everyday when you head in to work. It’s your receptionist, your mail-room guy, even your secretary and it doesn’t matter if they work for the marketing department, they are the perfect brand advocates.

Employees are often the last people we think of when it comes t

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JWT Acquires California Digital Shop
feeds.clickz.com says:

clickz

Digitaria will keep its name and operate as an independent unit of JWT.
5 Stages of an Integrated Digital Marketing Life Cycle
Ira Kaufman says:

 

How Can You Learn Marketing From The Grateful Dead?
Lee Odden says:

Sometimes we learn best about doing things in new and innovative ways by understanding them in terms of something we already know. Stories provide useful context and perspective and that’s exactly what David Meerman Scott has done with his latest book that’s just been announced: “Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in


Cup of Joe: To Be Or Not To Be?
Joe Hall says:



Famous
Thursday, I posted a guestpostall about personal branding. I talked about how you can leverage a personal brand to build links. I truly believe that personal branding has tremendous opportunity for business development. But then yesterday, I saw the above tweet. My friend Stephanie reminded me that not everyone wants to “be famous”.

And that’s just fine.

The biggest failure of social media

Starbucks Takes Cue From Airports With Branded WiFi
feeds.clickz.com says:

clickz

The coffee retailer has struck agreements with The Wall Street Journal, Zagat, Nickelodeon, and others to offer store patrons “subscription-level” content.
Twitter’s Growth Doubles, Becomes More International
Dirk Singer says:

While there are questionsabout the ability of Facebook to grow in future, Comscore has found that Twitter use has more than doubled over the past year.   Comscore’s stats (via Marketing Charts) also confirm the on-going trend of Twitter becoming less of an a US dominated, or even anglophone network.

How Much Should You Spend On SEO?
Jennifer Horowitz says:

It’s a tough question, especially in a bad economy.

The question really begs another question –what is your goal for your site?

If you are operating it as a real business where you hope to either supplement your current income or rely on it as your sole source of income – then you need to be prepared to invest in search (it’s often the foundation of your marketing and a consi

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