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Daily Online Profits News – Issue #283

May 8, 2010 by · Leave a Comment 

Quantity or Quality for Display Ads?
Jordan McCollum says:

According to the2010 Display Advertising Studyconducted by Advertiser Perceptions (for Collective Media), advertisers love to target audiences—and know what they’re getting—with site-specific ad buys. But buying targeted ad space on a site-by-site basis is time consuming—and buying on ad networks may see some increase, especially with advertisers with larger budgets.

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Social Media Changes Event Planning
Jay Baer says:

It used to be you spent five minutes registering for an event, and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home.

Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees.

I gave a speech last week in suburban Cincinnati to theMid-American chapter of Meeting Planners Internati

Adrian Key says: You probably already know this, but running an AdWords campaign 24 x 7 x 365 is expensive. But, wouldn’t it be amazing if you could have your ads appear only when your prospects are most likely to buy? AdWords Ad Scheduling allows you to do exactly that!
News Flash: People Who Stare at Ads Buy (And Search)
Jordan McCollum says:

Here’s a groundbreaking study: Eyeblaster, Microsoft Advertising and comScore have found that the longer people stare at an ad, the more likely they are to search for brand-related terms. Eyeblaster also found that “ad dwellers” are more likely to buy, too. Somehow, I don’t think that means we’re supposed to make all our creative into a “Where’s Waldo&#822

Keyword Research Basics For SEO
Dave Davies says:

I’ve said it before and I’ll say it again … there is no more important step in the SEO process than keyword research. One could make a compelling argument for link building or for architecture or for copywriting but at the end of the day – ranking highly for keywords that either don’t convert or which you close up shop waiting to rank for isn’t going to help too terribly much so in my

Paul McCarthy says: Held within are 6 key traffic generating strategies that will take your article marketing above and beyond your competition. These are simple strategies that you can apply to multiply the return on your article marketing campaigns.

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