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Daily Online Profits News – Issue #190

February 5, 2010 by · Leave a Comment 

How do you define social equity?
Michael Brito says:

I got an email from a colleague at work today asking the broader team about the definition of “social popularity.” It was an excellent question and I have been thinking about it all day. I am still not sure what the right answer is but I think the term “popularity” is a little fluffy and vague. Unfortunately, I see many people today using tools like Twitter to “gain popularity” using s

29% of Companies Have a Social Media Policy
Jordan McCollum says:

Does your company have a formal policy on employee social media usage during the work day (or after)? If not, you’re not alone: a report from employment services firmManpowershows that only29% of companies have a formal social media policyin place.

Obviously, far more companies block popular social media sites—another study in October showed that half of all companiesblock YouTube, Face

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Who We Are On The Social Web
Bill Alberti says:

I’m a different person at work than I am at home. I tell different jokes. I have different stories. I share different experiences with different people in different ways depending on a host of different factors (e.g., how well we know each other; where we went to school; what our shared interests may be, etc.).

The context in which I know people is different from one person, one situation to the ne

Why Businesses Should Think Twice Before Investing Money or Time in a Facebook Page
Maggie McGary says: Not to be all “what if”–but the more integral to companies’ social media efforts Facebook becomes, the more leery I am about the idea of putting business eggs in a basket over which one has no control. Twitter has already announced that it’s testing somebusiness features; Facebook pages, however, while clearly a business offering, are still dependent on individual profiles. This is a HUGE liabili

AOL’s Q4: When Failure = Success
Jordan McCollum says:

And not in the positive “I now know 999 waysnotto make a light bulb” way.

AOL’s Q4—their first earnings report since spinning off from Time Warner—numbers have all kinds of red ink and negative signs in front of them: display advertising revenue down 3% total YOY, international display down 22%, search and contextual down 19%, total ad revenue down 8%, subscription rev

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How to Write Engaging Blogs People Want to Read
Matt Tuens says:

Thomas Edison famously remarked that genius was “1% inspiration, 99% perspiration.” For bloggers this means that if you put your effort into it, you can create a blog that gathers a following. If you look at a group of bloggers, one with a worldwide following and the rest with small audiences, the former will not necessarily be the best writer, the funniest, the smartest or even the one

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