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Daily Online Profits News – Issue #189

February 4, 2010 by · Leave a Comment 

Social CRM; the group as the unit of focus
FilibertoSelvas says:

Early efforts in Social CRM too / platform enablements have been focused on the individual:

  • Capturing Social activity and informing network value calculation through it
  • Identification of behavioral characteristics (connector, maven. Etc.)
  • Facilitating two way communication through Social Channels
  • Etc.

This is great progress but I think we are yet to see one key aspect of Social CRM; the group as the un

YouTube Nets $10Grand from Video Rentals
Jordan McCollum says:

YouTube conducted its firsttest of a video rental servicelast month with five independent films from Sundance Film Festival. In the ten days of the test, the rentals received a total of 2684 views, according tothe New York Times. At $3.99 a pop, YouTube brought in $10,709.16.

If YouTube could sustain both of those rates on rentals at large, they’re looking at more than $390,000 a year in reve

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Who We Are On The Social Web
Bill Alberti says:

I’m a different person at work than I am at home. I tell different jokes. I have different stories. I share different experiences with different people in different ways depending on a host of different factors (e.g., how well we know each other; where we went to school; what our shared interests may be, etc.).

The context in which I know people is different from one person, one situation to the ne

Avoiding Synthetic Transparency
johncass says: When a company does not reveal who writes for a brand in social media, I think companies are attempting to balance what works best in using social media to communicate and managing limited resources.

Many people who contributed to theagency transparencypost yesterday were okay for agency staff to post on behalf of a brand, but not okay for agency staff to represent they are posting on behalf of an

Yahoo Patent: Geotagging + Social = Augmented Reality
Jordan McCollum says:

When you think about geotagging, what do you think of? GPS coordinates appended to a Tweet? Picking the location you took a photo on Flickr?

How about notes from your friends? As customary, the US Patent Office recentlypublished a patentfiled by Yahoo in July 2008, and in that patent, geotagging takes on a whole new meaning. Instead of assigning pictures a location, you can actually leave notes at

David Godot says: Email marketing continues to be the most widely used form of internet marketing because of the high return on investment that it brings for skillful users. This article will walk you through the seven steps to email marketing success, and help you avoid the most pernicious pitfalls.
How to Write Engaging Blogs People Want to Read
Matt Tuens says:

Thomas Edison famously remarked that genius was “1% inspiration, 99% perspiration.” For bloggers this means that if you put your effort into it, you can create a blog that gathers a following. If you look at a group of bloggers, one with a worldwide following and the rest with small audiences, the former will not necessarily be the best writer, the funniest, the smartest or even the one

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