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Daily Online Profits News – Issue #188

February 3, 2010 by · Leave a Comment 

Coke Clobbering Pepsi on Facebook, But Not on Twitter says:

One has to credit Pepsi’s commitment to charitable programs in its“Refresh Project,”which will ultimately donate $20 million to local community projects.

For more than a month, the soft drinks maker has been hammering the PR message that it’s going to use Facebook, Twitter, and other social media entities to promote the initiative. Pepsi’s been touting these ideas while pointing out – in a self-con

Social CRM; the group as the unit of focus
FilibertoSelvas says:

Early efforts in Social CRM too / platform enablements have been focused on the individual:

  • Capturing Social activity and informing network value calculation through it
  • Identification of behavioral characteristics (connector, maven. Etc.)
  • Facilitating two way communication through Social Channels
  • Etc.

This is great progress but I think we are yet to see one key aspect of Social CRM; the group as the un

Google Searches Follow To Your Mobile Life – If It’s An Android
Frank Reed says:

Google continues to bring more and more functionality to the Google experience and in a huge coincidence the latest improvements only run on Android phones. Hmmm……wonder why they would do that?

In a nutshell, Android devices can now access searches made on your computer or other devices. If you do a search query on your desktop then hit the road with your Android phone you can now have that sea

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Who We Are On The Social Web
Bill Alberti says:

I’m a different person at work than I am at home. I tell different jokes. I have different stories. I share different experiences with different people in different ways depending on a host of different factors (e.g., how well we know each other; where we went to school; what our shared interests may be, etc.).

The context in which I know people is different from one person, one situation to the ne

So Long ClickZ News Blog says:

A quick note, readers, to let you know that this blog will soon be shuttered and its content merged with ClickZ’s regular news and features coverage.

The news and commentary you’re used to seeing here will soon begin to appear over in ClickZ’sregular news section. To subscribe to all our news content, please see oure-mail newsletterandRSS feedsubscription pages.

As for the back-story: we created the

Avoiding Synthetic Transparency
johncass says: When a company does not reveal who writes for a brand in social media, I think companies are attempting to balance what works best in using social media to communicate and managing limited resources.

Many people who contributed to theagency transparencypost yesterday were okay for agency staff to post on behalf of a brand, but not okay for agency staff to represent they are posting on behalf of an

Google Wants to Suck Your Blood!
Frank Reed says:

It looks like more people want to join the anti-Google chorus because it is the cool thing to do. Of course, if you want to be unique you can’t just use regular old curse words because Steve Jobs took that one. Rupert Murdoch doesn’t really call Google names but he does think that their business is taking advantage of his hard work. So what to do?

Enter Mark Cuban and if history is any indicato

David Godot says: Email marketing continues to be the most widely used form of internet marketing because of the high return on investment that it brings for skillful users. This article will walk you through the seven steps to email marketing success, and help you avoid the most pernicious pitfalls.
How to Write Engaging Blogs People Want to Read
Matt Tuens says:

Thomas Edison famously remarked that genius was “1% inspiration, 99% perspiration.” For bloggers this means that if you put your effort into it, you can create a blog that gathers a following. If you look at a group of bloggers, one with a worldwide following and the rest with small audiences, the former will not necessarily be the best writer, the funniest, the smartest or even the one

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