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Daily Online Profits News – Issue #169

January 14, 2010 by · Leave a Comment 

Europe View: Coke, Unilever Drop Campaign Sites in Favour of Social Media
Ryan Moede says:

Coca-Cola and Unilever are shifting their digital focus away from traditional campaign sites and towards community platforms, such as Facebook and YouTube, as social media begins to dictate their marketing activity in 2010.

The FMCG giants are moving away from sites created on a campaign-by-campaign basis in favour of investment in existing communities. While both companies will continue to create

Want Your Tweets on Google? Get More (Better) Followers
Jordan McCollum says:

Back in October,Google was second to the punch, fallingbehind Bingas they both announced real-time search deals to include Twitter results. (And it didn’t help that Bing was already testing live results and Google was months away from the integration.) But now Google’s real-time results are live—and they’re talking about how they’re ranking tweets.

If you thought Twitt

Who We Are On The Social Web
Bill Alberti says:

I’m a different person at work than I am at home. I tell different jokes. I have different stories. I share different experiences with different people in different ways depending on a host of different factors (e.g., how well we know each other; where we went to school; what our shared interests may be, etc.).

The context in which I know people is different from one person, one situation to the ne

What Wine, Booze and Beer Brands Should Do Since They Can’t Comp Booze On The Social Web
Adam Metz says:

WithDirect-To-Consumer Symposium(big wine conference) quickly coming, I have had dozens of conversations with our wine client and other alcohol-related brands about the challenges of direct outreach to customers on the social web. One of the biggest challenges they face is that they’re simply not legally allowed to give away product or any type of incentive worth more than one dollar, to incenti

Google Bucking Chinese Censorship After Cyber Attack
Jordan McCollum says:

Google has long complied with the government-mandated censorship required to operate in China, despite criticism from human rights and freedom of speech advocates. However, Google may be changing their tune, based on a blog post yesterday.Google’s new approach to Chinais far more open—and at least partially because a Chinese cyber attack compromised some intellectual property of the se

Neil Stafford says: First of all let me make it clear that success in this area is not about the number of partners you have, but how well they promote your products, make sales and bring in members for you. There are just two things you need to do and they couldn’t be simpler.
How to Write Engaging Blogs People Want to Read
Matt Tuens says:

Thomas Edison famously remarked that genius was “1% inspiration, 99% perspiration.” For bloggers this means that if you put your effort into it, you can create a blog that gathers a following. If you look at a group of bloggers, one with a worldwide following and the rest with small audiences, the former will not necessarily be the best writer, the funniest, the smartest or even the one

>> How To Make At Least $1,000 This Week!

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