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Daily Online Profits News – Issue #139

December 14, 2009 by · Leave a Comment 

Is Behavioral Targeting coming to the Social Enterprise?
Sameer Patel says:

Two interesting news items over the past week – one consumer related and the other, enterprise social computing.

First: this article on eMarketer titled: “Behavioral Targeting Misses Mark” quotes a study by  researchers at theAnnenberg School for Communication,University of California Berkeley School of Lawand theAnnenberg Public Policy Center:

“Contrary to what many marketers claim, mo

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There’s Something about Microsoft Users?
Jordan McCollum says:

New data from Chitika indicate that Microsoft users—both browser and operating system—click on online advertisementsmore often than other users. And considering what a significant portion of the market those segments constitute, that’s pretty dang good news.

From a sample of over 130 million impressions, Chitika saw a click-through rate of 1.05% from Internet Explorer users, versu


Brian Armstrong says: Internet marketing is one of the best methods of getting very quick evidence of whether or not a given advertising campaign will succeed or not. Never before has there been a tool that offers such immediate feedback including the opportunity to test offers and create a very scientifically driven campaign. This article will give you some methods you can start this process with your business or reve
The SEO’s Toolkit Part Three of Three: Resources
Dave Davies says:

Welcome to part three of this three part series on SEO tools and resources. In the last two articles we discussed the variety ofFirefox extensionsused for SEO as well as an assortment of otherfree or affordable SEO tools. In this article we’ll discuss some of the resources you’ll want to access on a regular basis to keep up to date and informed on the goings-on in the search engine and SEO realm.


Guide to avoiding free mistakes
Jordan Julien says:

The classic double-edged sword; giving things away for free.

I’ve compiled a few guidelines that might help you decide if you should be giving something away for free; or you should be charging for it.

Make a long term decision

The biggest mistake is changing your pricing structure from free, or to free. People better understand and accept changes in price, rather than a move to or from free.


Cup of Joe: The Seeds of Google Destruction Are Within
Joe Hall says:

Last week I talked a bit about experience marketing. At the end of the post I linked to avideoof a talk given by economistJoseph Pine. In Pine’s talk he briefly articulates a transformation from an agrarian economy to what we now know as an “experience economy”. Pine tells us that goods and services have become commodities, and experiences have become the growing consumer demand. It&#821

David Hurley says: Just as it is a mistake to give up on an affiliate program too easily and too early, so it is also a mistake to stubbornly stick with a flawed program. Don’t mistake the vehicle for the dream.
Who We Are On The Social Web
Bill Alberti says:

I’m a different person at work than I am at home. I tell different jokes. I have different stories. I share different experiences with different people in different ways depending on a host of different factors (e.g., how well we know each other; where we went to school; what our shared interests may be, etc.).

The context in which I know people is different from one person, one situation to the ne

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