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Daily Online Profits News – Issue #135

December 11, 2009 by · Leave a Comment 

O2 Launches Interest-Based Mobile Ad Product says:

U.K. mobile network operator O2 has unveiled a new advertiser product called O2 More, through which it aims to target ads and offers to users based on their own expressed interests.

The opt-in program requires users to register their interests and preferences via a website at That information is then combined with data already held by the network — such as demographic, geographic and

Is Behavioral Targeting coming to the Social Enterprise?
Sameer Patel says:

Two interesting news items over the past week – one consumer related and the other, enterprise social computing.

First: this article on eMarketer titled: “Behavioral Targeting Misses Mark” quotes a study by  researchers at theAnnenberg School for Communication,University of California Berkeley School of Lawand theAnnenberg Public Policy Center:

“Contrary to what many marketers claim, mo

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AOL vs Yahoo–Again
Jordan McCollum says:

AOL logoIt’s been a long time doming, but now it’s officially, truly, official: AOL is part of Time Warner no more. (Technically, actually, AOL bought Time Warner—isn’t that weird?—and nowthey’rethe ones being spun off.) And with its newly-single status, AOL is eyeing every woman in the room—especially old flame Yahoo.

They were flirting (or at least rumors have be

Brian Armstrong says: Internet marketing is one of the best methods of getting very quick evidence of whether or not a given advertising campaign will succeed or not. Never before has there been a tool that offers such immediate feedback including the opportunity to test offers and create a very scientifically driven campaign. This article will give you some methods you can start this process with your business or reve
The SEO’s Toolkit Part Three of Three: Resources
Dave Davies says:

Welcome to part three of this three part series on SEO tools and resources. In the last two articles we discussed the variety ofFirefox extensionsused for SEO as well as an assortment of otherfree or affordable SEO tools. In this article we’ll discuss some of the resources you’ll want to access on a regular basis to keep up to date and informed on the goings-on in the search engine and SEO realm.


AOL Wears Parachute Pants to Its NYSE Party says:

Break-dancers, wearing white T-shirts with the new “Aol.” paint-splash logo, entertained those who waited on the red carpet for AOL’s spin-off party last night at the New York Stock Exchange. You know, break-dancing is kinda young, kinda “back.”

There was a bit of accidental irony in the air on an otherwise pleasantly mild evening on Wall Street. After all, break-dancing has never been as popular a

Guide to avoiding free mistakes
Jordan Julien says:

The classic double-edged sword; giving things away for free.

I’ve compiled a few guidelines that might help you decide if you should be giving something away for free; or you should be charging for it.

Make a long term decision

The biggest mistake is changing your pricing structure from free, or to free. People better understand and accept changes in price, rather than a move to or from free.


Yahoo Moving in on Twitter
Jordan McCollum says:

Twitter Bird GoofyYahoo (moves toward the little blue bird, the center of attention at the party): Well, hello there, baby. You sure are popular here.

Twitter (BIG SMILE): Yep! And I have #friends @overthere and @overthere and—

Yahoo (slips an arm around the bird): How would you like to come back to my place for a little . . . integration?

Twitter: Whoa, buddy—this is why I carry an API at all times!

Back i

yahoo twitter

yahoo twitter 2

David Hurley says: Just as it is a mistake to give up on an affiliate program too easily and too early, so it is also a mistake to stubbornly stick with a flawed program. Don’t mistake the vehicle for the dream.
Who We Are On The Social Web
Bill Alberti says:

I’m a different person at work than I am at home. I tell different jokes. I have different stories. I share different experiences with different people in different ways depending on a host of different factors (e.g., how well we know each other; where we went to school; what our shared interests may be, etc.).

The context in which I know people is different from one person, one situation to the ne

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