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Daily Online Profits News – Issue #112

November 19, 2009 by · Leave a Comment 

The Price of One Anonymous Comment? Your Job
Jordan McCollum says:

gavelMost of us have blogs, right? How do you react to anonymous vulgar comments? Hit SPAM, right? Yeah, me too. And so did the Director of Social Media for the St. Louis Post-Dispatch Kurt Greenbaum. The first time. But when the anonymous commenter again posted the single-word vulgarity, Greenbaum tracked his IP address—to a school.

Probably thinking he was reporting a misbehaving student,Greenba

EVB’s Impressive Stop-Motion Video for Orbit Gum says:

EVB made the above stop-motion animated video for Wrigley’s Orbit gum. The ad features 500 drawings that depict a rolling ball of paper, which morphs into a swarm of mouths that clean up a dirty old house. The ad camn be viewed at theOrbitCleanItUpYouTube channel, where it has picked up 37,000 views.

EVB was one of three digital agencies to win Wrigley’s business, the company said last week. The di

Brands on Twitter: 76% of Accounts Are Infrequent Users
Jordan Willms says:

Very cool article on Adage about how big corporations view Twitter and what is it for. Surprisingly low is the customer-service channel at 9%.

Even more telling is how companies apply currently traditional marketing practices to this new media channel, including:


  • Twitter as a newsfeed: 26%
  • Twitter as brand-builder: 24%
  • Twitter as direct marketer/sales channel: 16%
  • Twitter as thought-leadership ch

Adrian Key says: Your AdWords click through rate (ctr) is an important statistic for any advertising campaign. A good ctr will reward you with a higher Quality Score. And the better your Quality Score, the less you’ll pay in bids, saving you money.
The SEO’s Toolkit Part Three of Three: Resources
Dave Davies says:

Welcome to part three of this three part series on SEO tools and resources. In the last two articles we discussed the variety ofFirefox extensionsused for SEO as well as an assortment of otherfree or affordable SEO tools. In this article we’ll discuss some of the resources you’ll want to access on a regular basis to keep up to date and informed on the goings-on in the search engine and SEO realm.


Digg CEO: Content as Advertising
Jordan McCollum says:

Dollars FloatingIn a headline from yesterday, the Wall Street Journal tells us that Digg CEO Jay Adelson has one less thing to worry about: “Profitability Is Not A Problem Anymore.” In an interview with Fox Business Network, Adelson addressed the issue of monetizing social sites—but I’m not so sure I’d say profitability isn’t a problem anymore.

Adelson says that last year was th

Google Branded Phone a Reality says:

A few stories of note from around the Web:

The Google Phone Is Very Real. And It’s Coming Soon
Google-branded phone to be sold directly through retailers. Will be produced by a major manufacturer and available in early 2010.

Microsoft, Yahoo Poised to Sign Search Deal
Once official deal is signed, the only barrier to its implementation will be regulatory approval.

Yahoo Go to be Shu

Inc 500 Increases Use Of Social Media Mattson/Barnes Study Reveals
johncass says: Nora Barnes and Eric Mattson have released another excellent study on social media usage in the Inc 500. The 3rd in the series of studies, this survey reveals the the Inc 500 continues to growth their use of social media.

Here’s a highlight from the Inc 500 report

Regardless of the particular technology, social media matters and is here to stay. Forty-three percent of the 2009 Inc. 500 reported soci

Nelson Tan says: Discover how to localize website content and geotarget your AdWords campaign to better attract visitors on a geographical basis.
Who We Are On The Social Web
Bill Alberti says:

I’m a different person at work than I am at home. I tell different jokes. I have different stories. I share different experiences with different people in different ways depending on a host of different factors (e.g., how well we know each other; where we went to school; what our shared interests may be, etc.).

The context in which I know people is different from one person, one situation to the ne

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