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“TheTime is Now” For Email Marketing Solutions

August 4, 2009 by · Leave a Comment 

Rudy Barell asked:

Now is the time for email marketing solutions! As the owner and operator of a small, medium or enterprise-level business venture, you are required to sense the signs of the times and make sure that your business is prepared for the bumpy roads ahead. Sometimes this means cutting budgets. Scaling back your advertising budget doesn’t mean losing contact with your audience. In fact, Email marketing software is a cost effective alternative to big budget advertising.

Email marketing software uses a three point package in order to drive repeat business and help you to garner more business. Whether you are in retail, hospitality, or shipping, Email marketing software uses professional designs, data metrics tracking and comprehensive list management to target your audiences in the most efficient manner.

Your email design:

Online Email marketing software services provide you with hundreds of templates to choose from. As a bonus, they’re also very easy to use. The many varieties available give you options to match your marketing needs, whatever they may be.

If you need to showcase promotions involving various products, you can include images of these products to entice your audience to find out more or to purchase directly. In this case, it is imperative to ensure your digital images are premier in quality. Also, you will be able to link these images to your online sales pages so that interested parties can discover more about your products. This also ties into the effectiveness of the tracking beacon which will be explained later.

If you are sending out text based articles and newsletters, Email marketing software will help you to create different article sections complete with a table of contents, images and attention-grabbing headlines. Also, by adding a “read more” link at the bottom of the text, you will be able to track the results, such as the different people who are clicking on the article of interest to them in your email.

Having a professional design for you Email marketing software campaigns is easily accomplished. It is simply a matter of uploading your digital images and cutting and pasting content into the given fields, then sending it out.

Tracking:

As mentioned earlier, Email marketing software tracking and the design process, are interrelated. Together, these 2 features can really help you to determine your audience’s needs and wants. This is essential in establishing more targeted marketing campaigns, and therefore getting greater success out of your Email marketing software campaigns as you progress.

Email marketing software services provide you with detailed tracking on which of your subscribers have opened your email campaigns, clicked on the links (whether they are images or text), and who has forwarded your emails to other interested parties. This data is accessible through export features, so you can see your data in familiar programs like Excel. You will also be able to follow-up with your leads, as you will have real-time data on each subscriber, including their email address, as well as the time and date they interacted with or responded to your email.

The tracking features of Email marketing software campaign will give you valuable information on your potential clients’ interests. And, the better you know your clients, the better you can service their needs.

List Management:

The best Email marketing software programs will give you a highly comprehensive list manager. You will be able to ensure that you customize your subscriber list in any way, shape, or form that suits your needs.

Once you have data from your first campaigns, and have exported this data, you can now use the list manager to segment your audiences into their various interest groups.

Now the process begins again: recreate your campaigns specifically geared towards the needs and desires of your contact list, enticing them to purchase more and become loyal customers.

Some things to keep in mind about email marketing solutions:

Make sure that people who are visiting your website or entering your store location are adding their emails address to your contact list. Make sure that you are constantly making an effort to grow that contact list so that you can keep the cycle pumping.

Signing up for Email marketing software is really easy to do, and the better services offer you various payment options to suit your budget. The most common are the pre-paid, pay-as-you-go credit system and the monthly unlimited billing plan.

With the pre-paid plan, you purchase an amount of credits up front that suits your marketing strategy. And, because the credits never expire and there are no monthly costs, this method can save you money if your strategy involves sending out campaigns 1-2 times a month or less.

With the monthly unlimited sending, you get an unlimited amount of emails to send, and your fixed monthly cost is based on the size of your list. This works great if your marketing strategy involves sending out several times a month or more.

With these three components available through email marketing solutions, you can establish a cost-effective and targeted relationship with current and future customers. Due to the astronomical costs of big budget advertising and the need to scale back costs in this economic environment, now is the time to start using Email marketing software to drive your repeat business and make more money in tough economic times. Take back the control with email marketing solutions!

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Viral Email Marketing: How To Make Your Emails Viral And Outrageously Profitable

August 3, 2009 by · Leave a Comment 

Jeremy Gislason asked:

Viral email marketing is one of the most popular means of promoting your products or services. You can easily contact several thousands – or even millions – of individuals at one time and have them spreading your email message, promoting your business and generating income for you.

It is important that you understand the mechanics of viral email marketing to take advantage of its full potentials, and get the cash your business needs at a fraction of the usual time and effort.

What is Viral Email Marketing?

Viral marketing is one of the most efficient marketing tool innovated in the online industry. The term was coined after the idea of an information spreading quickly and effectively. In offline marketing industry, viral marketing is what is often referred to as “word-of-mouth” marketing strategy, which is considered by some marketing experts as the most effective type of marketing.

Viral email marketing is a branch of a variety of viral marketing tools and techniques that internet marketers can use these days. Although the benefits are quite appealing, there are certain techniques that online marketers need to follow closely in order to reap those benefits.

Since most people these days utilize their email to communicate on a daily basis, it is where viral email marketing is targeted. You can therefore appeal to every individual in your target market specifically, which when done correctly, have higher potential of generating sales.

If you were to recall the history of email marketing campaigns, it all started with Hotmail. They offered clients who availed of their service a free email account. For every online businessmen though, you can offer a variety of techniques to your prospects through their email that will enable you to utilize the power of this technology to spread the word about your marketing campaign.

Viral Email Marketing Techniques

The techniques you use in your viral email marketing campaign depends largely on your business goals. In most cases, the goals of an online marketer when sending out emails to the people in their mailing list is to inform them about a particular product or information. A subset to this goal is to compel them to forward the message or email to their friends in their email list, thus spreading the word about your line of products.

Why would your prospects forward the email they receive? The key here is to send them emails that are of some level of worth. If not, then it would probably take them a shorter amount of time to delete the email message than they would reading what the content of the mail is.

One effective way to increase readership is to carefully consider the information value or entertainment value you input in the content of your email message. Being informative does not necessarily mean your email message has to be dull. Learn how to infuse some creativity into it. With proper use of useful or amusing content, you will most likely compel people in your mailing list to read your emails and forward them to people who might benefit from them.

Prior to this stage though, you need to have had proper methods of building a large opt-in list. The methods you use must also be targeted, such that the people in your mailing list are most likely to respond to your viral email marketing campaign.

Subject Line of a Viral Email

Although this comes prior to the actual opening of your emails, this is incredibly important. The subject line is the first thing that a person sees whenever they open their inbox. There are only two options for them: to click on the mail you sent or not. Hence, it is important that you convince them to do the former. One technique is to keep your subject line interesting or provoke curiosity.

Using the “Open Me” or “Read Me” approach is fast becoming ineffective. Plus, it is a very lazy approach at convincing people to actually read the mail. Try to keep your subject line short but snappy for higher effectiveness.

Content of a Viral Email

You have three options in terms of how you build the content for your viral email marketing: sales letter, newsletter, or review format. Regardless of your choice of content format, you need to keep it brief yet ample in scope. Remember, people browsing the internet have short amount of patience and you need to feed them the information they need within the shortest time possible.

If you find that the message is too long but all parts are too relevant to omit, consider sending them in parts. This is also an effective way to rouse the reader’s interest.

Another way to convince them to click on the links you provided is by offering them a valuable and tangible object. It does not need to be a lucrative object but must be something of value or usefulness to them. This helps further an effective viral email marketing that produces real results.

Timing or Frequency in Sending Out Viral Emails

Here is another important component for an effective viral email marketing campaign. If you have set the schedule for the broadcast of your viral email messages using an autoresponder, make sure to limit the amount of emails you send the people in your mailing list.

Three times a week should be substantial to advance your viral email marketing, but there are always exceptions to the rule. The key is to be sensitive to the needs and desires of your audience, and to offer them the right amount of information at the right moments.

Overdoing it can result to annoyance on the part of your readers and cause them to opt-out of their subscription. Or worse, they could spread the word about their dissatisfaction, which could negatively affect your reputation.

After all, an effective viral email marketing campaign is built more around the powerful messages you send them, rather than the frequency of emails on their inbox.

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