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Uncover The Best Email Marketing Resources

October 20, 2009 by · 1 Comment 

Kevin Tyler Smith asked:   

Online advertising through email has garnered a considerable amount of trust among marketers, and has gained considerable visibility on the Internet. The long list of options, and effects, that may be brought about by online marketing all come together with the idea of gaining product visibility and customer patronage, obtainable through the easy, convenient, and low-cost technology of email communication.

Email marketing extends from company notices for the customer regarding product information and purchase-related concerns, to entire newsletters that include every possible piece of knowledge related to the product that marketer wants to make customers aware of. The information that may be included in an email marketing communiqué is endless, and comes down merely to message selection and execution designed to have the greatest impact on the customer.

Considering this trend, there have emerged an extensive number of resources available to marketers who want to take advantage of the benefits of email marketing. These tools offer a vast range of tools from marketing advice, industry news, and directories that may prove essential for effective marketing strategies:

ClickZ

One of the most trusted email marketing resources online, this website provides technology-related news, Internet research results, company features, expert opinion pieces, and even case studies and interviews regarding a number of available products, and emerging online trends.

iMedia Connections

This site works to provide various products and services for email marketers, with one of their offers being an information hub of several email techniques that email marketers may take into consideration upon launching their ad campaigns.

BeRelevant

This page that at first glance takes the look of a simple online blog provides valuable information regarding the best and most effective practices to be considered by any marketer using email as a main communication tool. Focused on email marketing, the website features article with titles such as “Use Serialization to Boost Your Readership”, “Study Reveals Email Tactics of Top U.S. Retailers”, “Cool Email Idea: Email to Encourage Store Traffic”, and “How to make sure your email is legal”.

The website is a great information source for tips and reminders related to email marketing.

Emailresults.com

This provides a comprehensive online directory that features email marketing agencies, email consultants, and various services that give assistance for other online marketing strategies such as online ad space, cost-per-click ads, and newsletters.

About.com

One of the biggest information sources on the World Wide Web, this collection of articles and other resources contains a section on email marketing, complete with everything from tips, technology and marketing strategies, and other related pieces of advice that may in the long run be valuable to advertisers.

Some of the available entries include those titled “Instruments of Email Marketing”, “Address Recipients with Their Name in Email Campaigns”, “Email Marketing Needs to Reflect Your Corporate Design,” and “Inform Your ISP About Your Email Marketing Activities.”

Email Marketer’s Club

A haven for advertisers depending on the email technology for their marketing needs. This website provides an online network for email marketers, thereby providing their subscribers access to contacts, advice, and other information that can only be gained from those involved in the same game they are.

Campaign Monitor

The website provides a source of ideas for email marketing designs, with contributions as well as suggestions centering on the most common design issues.

Email marketers interested in achieving the greatest level of effectiveness from their email designs will find assistance with a featured product that promises “no nasty templates or design restrictions”, “comprehensive design testing,” and the option to “run your email through spam filters before you send it.”

Other features include other additional tools such as email personalization, a Send schedule, and other related elements.

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Email Marketing Tactics

October 17, 2009 by · Leave a Comment 

AndreaFerdinand asked:   

Today’s business it is found that email marketing is a productive and cost-effective means of generating sales. The cost of sending a direct mail piece by postal service runs over a dollar whereas the cost of sending email is negligible.

Analysts say getting even one percent response rate from direct mail is rare but an email marketing campaign can easily fetch a five to ten percent response rate. The benefit of email marketing is not confined to increased sales and lead generation. It also significantly helps to create powerful brand awareness and improved customer relationships.

Email marketing is one of the best ways of gaining publicity for your business online. As the number of email users is swelling by the day, more and more businesses are choosing email marketing as their primary advertising campaign.  Email marketing is cheap, fast and more importantly – effective. Email marketing is extremely productive and brings good ROI (Return on Investment) for internet marketers.

If you are planning to start an internet business or if you are already an existing internet business owner, it is beneficial to implement email marketing in your web business promotion strategy. A well planned email marketing campaign can help you boost sales for your on-line as well as off-line business.

Before embarking on your email marketing campaign, it is critically important that you clearly understand the difference between proper email marketing and spam. If you fail to learn the distinction, you may seriously hurt your business.  Spam is very unethical way of internet marketing. Simply stated, it means sending promotional email messages to people who did not solicit that information. If you try to spam, you may be even be banned by your ISP (Internet Service Provider) completely disabling you from sending messages from your email account again.

A much better and healthy method is opt-in email marketing. Contrary to spam it is permission based, which means that people have agreed to receive emails from you. This way of marketing is preferred by many businesses and it brings very good results. Unsolicited email marketing or spamming brings very low response rates. It’s not targeted, which means that email message goes to people who are not interested in your offer.  A majority of people will not even look at your spam email, so it is not possible to obtain good response rates using unsolicited advertising.

One of the most important elements of your email marketing campaign is the content of your promotional message. Learning how to write an effective message or follow up email messages is an essential step of your email marketing campaign. Write your message only to those people whom you consider likely prospects. 

Write your message individually putting his or her name in the message. Do not send out a collective message by addressing ‘dear subscriber’. For all that smart targeting, it’s still hard to get people to open e-mails unless they recognize the sender immediately.

Write interesting headlines as these are immediately get noticed.  Make sure your headline arouses interest of the recipient if you want your message to be opened and read. Give your prospects the option to unsubscribe from your list. If you retain them against their will, you may be accused of spam. So provide removal instructions at the end of your message all the time.

Email marketing is a unique way of developing long-standing relationship with your existing and prospective customers. If you are really serious about your on-line or off-line business, email marketing is a cost-effective way of promoting your products and services.

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